Nike FuelBand leaves. Here comes Apple? – Rai News

The most popular sporting goods companies, having created sneakers interactive, has invested heavily on the bracelet intelligent. But now he has decided to abandon this segment. And the print looks toward Cupertino tech

FuelBand Nike (left) and a concept of possible iWatch (toddham.co)

Celia Guimaraes May 23, 2014 A recent report published by CNET reported that Nike has decided to end the production of wearable FuelBand, a smart wristband for measuring sports performance.

According to the report, the company has laid off most of the team that worked on the device and it should stop its production, even giving a slimmer version, whose launch was scheduled for the autumn of this year. Nike has confirmed the site Re / code that there were some redundancies in its digital division.

Gadgets in the bottom drawer
The news has been read as a condemnation wearable technology, a business highly publicized by Nike to attract the attention of the general public in the past two years. But so much publicity has failed to prevent the bracelets end up in the bottom of a drawer after a few months, while some observed that they were not too ‘fashion’.

War wearable
may have decided that the Nike FuelBand is an expensive gadget. But according to Forbes, there are other factors that may have weighed in the decision. Among them, the battle on wearable, a challenging business, in the process of becoming a real war with the descent into the field of other major competitors. In particular, bearing in mind the launch of iWatch (or whatever you call the Apple device), coming due by the end of the year.

Arrives Apple?
Apple CEO Tim Cook, who often wore the FuelBand in public events, is a member of the board of directors Nike. It would not be at all surprising if Nike was playing his cards with one of the largest technology companies in the world, with which it has close ties. According to CNET, Nike focuses on software and Apple iWatch will probably be better than any hardware platform of Nike.

Developers Conference
eyes are, for now, to Tim Cook’s keynote at WWDC, Apple’s developer conference to be held at Moscone West in San Francisco June 2, at 10 (19 in Italy).

The usual rumors speak of product news Apple, starting from the software with new versions of iOS and OS X. Someone – as Melablog – imagine that Tim Cook pose during the unveiling event projects such as Apple TV and iWatch, although little is likely. More likely seems to be the arrival of the MacBook Air with retina display.