Innovation, the ad Ambrosetti interview: “Back to reality? Le … – FIRSTonline

“The crisis of 2008 has led us to consider finance as an ephemeral medium and then to advocate a return to the real economy. But the growth in the third industrial revolution, it is mainly through innovation and startups.” So Valerio De Molli, Managing Director of The European House-Ambrosetti , on the day of the Technology Forum castle estate, in the Veneto region, which brings together all the Italian and international, who mistakenly considered to be far from the “back to reality “prophesied by many. “Innovation and technology are needed to build a competitive entrepreneurial attitude, then why not also can be used to open a pizzeria.” New this year is the Ambrosetti Innosystem Index, which unfortunately sees Italy in the latest positions: “But in the last year, the Government has set important initiatives.” The model confirms South Korea FIRSTONLINE: The appointment of technological The European House – Ambrosetti is now in its third edition. What is the balance in participation in and contributions to the debate?

VALERIO DE SOFT: “We are going to cap the third edition, it is true, but the Technology Forum is primarily a permanent laboratory , which since 2011 has brought together more than 300 CEOs from major organizations involved in the innovation chain in Italy, and which belong to the four pillars of technology transfer: research, finance, business and institutions . The work of this Community of Ambrosetti Club, exclusively dedicated to Technology, Innovation and Technology Transfer (Titt), it generates every year imported a final document, the Report “The ecosystem for innovation. Which avenues for growth businesses and the country “, which contains some key metrics to measure the innovation ecosystem in our country and especially to indicate to decision makers strategies to strengthen it through concrete proposals. If I were to make an assessment in terms of the quality of participation and contribution to growth made available by the Technology Forum, I would say that is fully expressed in the strength and vision of the final report. “

FIRSTONLINE – Again this year several foreign guests, with the update dell’Ambrosetti Index, which sees South Korea soar as for innovation. substantial Why? What do you consider international models to follow?

VDM: “The Final Report contains a substantial chapter on the measurement of the current situation, a matter of sentiment – that we derived from a specific survey among business leaders of the community – and an absolute datum, which is expressed nell’Innosystem Index of Ambrosetti. Sorry to note that in the final standings – this year expanded to 13 countries – Italy is still the most backward position, although a slight improvement. While affirms the strength of the ecosystems of success, most notably South Korea . Over the past 10 years – in a context of increased competition and resource scarcity – the emergence of production centers in Asia, Africa and Latin America has revolutionized the horizon for competitive products in low and medium technology and has greatly increased the competitive award the market introduction of advanced products. In the next 10-20 years the change will intensify “the knoweldge economy” and the so-called “third industrial revolution”, rimescoleranno cards, creating new horizons of opportunities and constraints for companies and systems-country worldwide.

FIRSTONLINE – What is the “third industrial revolution”?

VDM: “Today the challenge of innovation no longer resides in the implementation of linear models of innovation that conceive innovative output as defined result from predetermined quantitative inputs (capital, human capital, facilities), but it happens from integrated innovation ecosystems in which the results of innovation are determined as a function of the interactions between key actors (academic, institutional and business) and in which the maximization of the speed of the network and optimize the efficiency are critical success factors. Against this backdrop, the performance of the different countries is always more linked to the capacity of each ecosystem of innovation to maximize the efficiency of the innovative all territorial levels: Technology Clusters / hub of innovation – in turn local innovation ecosystems – are be-coming more and more nodes strategic and decisive in results national innovation. ” These clusters, which are designed as “geographic concentrations of firms, suppliers of inputs and services, intermediaries (including financial) and research institutions” have an increasing role as catalysts of innovation and driving centers of growth and competitiveness, both in respect of the countries of belonging, both with respect to global production chains such as the world-class knowledge producer. “

FIRSTONLINE – Italy therefore still marks the step. Which are the most critical yet? The the new government, according to her, is taking the right path on the themes of the Digital Agenda and technology in general?

VDM: “This year the Final Report of the Technology Forum opens with a summary of activities of the Government in the field of technological innovation: it is a budget point by point, the extent to which initiatives and those under construction on the basis of proposals submitted by the Community Titt in previous years, in five ‘yards ‘fundamental national innovation strategy, investment in innovation, research-industry cooperation, development of innovative companies and Culture of innovation. It should be emphasized that in the last twelve months, the government has set important initiatives in the field of technological innovation , some of which have already been translated into action. However, there remains a certain fragility, systemic innovation capacity in Italian, which is expressed mainly in three ways: investment in innovation below the European average, low propensity to the use of patents and poor development of the equity market. “

FIRSTONLINE – A small provocation: Briatore said recently, speaking to students at Bocconi: “Other than startup, open pizzerias.” What it feels like to respond? Because, according to her, the young should instead insist on startup?

VDM: “I think also that Briatore was a provocation – connected to a mantra is widely used today, which is that of the ‘back to reality’ . This is in part a reaction to the excessive role until 2008 that the world’s economies have allocated to finance, summarily labeled with an idea of ​​ephemeral, unreal in fact. But the point is not that. Our goal must be to encourage the entrepreneurial attitude, since primary school, teaching the special set of skills and attitudes that can make each of us a self – employee. It is an attitude that fosters growth through innovation, however, regardless of whether you decide to found a start-up or put it at the service of a big company. Or even to open a pizzeria. ”