Just generational clashes, 10 from breaking down stereotypes for … – The Republic

Once upon a time the Generation X, born between the sixties and eighties, baby boomers and pop culture, wedged between the fall of the Berlin Wall and the explosion of hedonistic consumerism nineties. Then the kids are grown, and it was the turn of the Net Generation, the first consisting of people – born between 1977 and 1997 – grew up in a digitally connected world, surrounded by video games and pc and held together by the large network of Internet .
The idea of ​​ Federico Capeci, general manager of Duepuntozero Research Group DOXA , is that this generation of “connected” can and should be further divided between web 1.0 and web 2.0 generation, for better analyze the band of boys who have not experienced the transition from an internet information to an internet participatory, born and raised when the change had already happened: “8 million children who have lived their adolescence in a precise moment in technological history, as blogs, forums, social networks, wikis and video sharing websites or photos began their unstoppable growth. ” Under analysis, then, there are those born between 1984 and 1996, the 18-30′s today. Who are they, really? Aliens, for their parents, but from time immemorial have never understood the old youth, it works well. The fact is, however, deeply these guys are considered “different” by people who have only a handful of years older, 35/40enni from those who have experienced the birth of the web and its social explosion , its transformation into a global network in which each content owned and bounces and is fed by the contents of other users with a like, a post, a share. Those who have seen it all, and how they chose to join the game in progress. Young people look to their younger brothers with suspicion because, although born at a distance of only 5/8 years from us, they are so different? Stay connected, too prone to judge an experience with the filter of an opinion of others, impatient with rules and unable to believe in an ideal, fickle in their choices, unfaithful to brands and values, incapable of giving value to material things?

Who writes this generational change he experienced on their own, and the so-called 2.0 generation has kept an eye out for years by a sister recorded to the registry in August 1986. Well, Capeci book arrives to give answers to questions we posed long . Above all, it offers a well-deserved rehabilitation to these children and their parents, teachers, employers and older brothers the tools to really understand them, without prejudice, simply speaking the same language. Relying on an enormous wealth of information – more than 15 thousand interviews conducted by Duepuntozero Doxa on 18/30enni Italian – in fact, the author has tried to understand how being born and raised in a social event so special, the essence of which is participation in the and sharing of experiences, not influenced their habits, but their mindset, their language, their values ​​and behaviors in real life. An attempt – successful, in our opinion – to define STYLE, understood as an acronym of the words Sociability, Transparency, Immediacy, Freedom, Experience . # 2.0 Generation (published by Franco Angeli, € 21) is a volume that has the potential to be able to put flowers in their guns in the harsh clash of generations in progress.

INTERVIEW
Capeci: This book is for his children? “I have two sons, but they belong to the next generation. Ludovico Alice is 6 years old and 11 months. I think I have to front of a great treasure that I am called to respect, protect and enhance. did not have to fall into the trap of suggesting things because they respect the right to a world that will never be the same.’ll try to understand why and how their behaviors, fears, will first give an opinion or a suggestion. “

With the same wisdom we ask you now to break down, one by one, the prejudices held against 25/30enni today:

1) They’re on Facebook too, prefer virtual relationships to real ones : “True, we often use phrases like ‘go to get a ride with friends, instead of watch Fb ‘. Too bad that young enough to have a cell phone to be in touch, talk, exchange ideas and projects with hundreds of friends, more or less known in the so-called real life. Many of the negative connotations that surround the young, especially when analyzed with respect to their relationship with the web, they are false: browse the Istat data available online and you will find that the time spent out of the house these guys for recreation, leisure, sport or culture has not diminished over time. So: just say that the use of the Internet forces them at home. What, in effect, less than the previous generation is to watch TV, listen to the radio, read newspapers. It is a bad thing? I do not think, because if they find entertainment, information, entertainment, culture on a PC, fruendone also actively interacting with the content, they will have a better chance of getting their own opinion. ”

2) They have no ideals or values: “Partially true. The web, which is the context in which their identity is formed, shaped them here and now. They do not look too far, perhaps because it does not even exist. Think about the here and now oriented projects, solidarity or not, but as long as practical and feasible. The ideal, for them, is an idea to implement and achieve, often together. Compared to values: the biggest change that requires us this generation is to consider the values, not as a point for which to strive, but as a fact from which to start. Freedom, for which previous generations have fought, for example, is for them a basic condition for their every action. The web is free by nature and when a site or suggest any (commercial or not) has unrestricted access and does not allow free diffusion, is out of the loop. Do not care, is far away. “

3) They have no respect for the ‘things’ or clear the value of money: ” I grew up abandoning the materiality of things. Every act of consumption lives for the story that is made before, during and after, not so much in the act of use in the strict sense. Also, they have abandoned the concept of a status symbol if they buy something they do it for the experience that allows the story on forums and social networks; not to flaunt a difference, but to create sharing. ”

4) Do not become attached to brands, and do not understand the value of an object that remains: “For them, the marks are not something aspirational, do not see them as stamps to say something about themselves, as was the case for the last few generations. They just tell in social networks, thoughts, photos, videos. And then there’s the sharing economy, that this generation is pursuing: the property is characterized by the use of things and items purchased are suitable, we rent, are used in the community: the property does not count, use count ” .

5) You get tired quickly of any changes: “It is not true that you get tired, because I do not have time. I’m looking for something new because the world in which they grew up is a world that flows, goes fast, replaces things so fast. But instead of thinking about kids who throw the phone again and stamp their feet to get a new one, why did not we think of Wikipedia: the notion of such a thing changes a thousand times, because the collective reasoning implements, improves, things change very quickly “.

6) I’m impatient and insatiable: ” go back to the time when their neuronal density was formed: the web, all things must be grasped quickly, since a promotion you appear for a given combination of actions and then vanishes, because Google results change from one moment to the next, because if you wait, and you are not diving into this flow, not surf. So what is the reason of patience, of waiting? Instead of saying ‘think before you speak’, we should say to them, ‘Go on google before you post something.’

7) Not healthy living experiences in the first person without sharing them through social : “It is obvious that the experiences you live in first person, the nice thing about these guys is great and instead share their own, make everyone participate, be open and let that experience is the starting point for a ‘ experience of others, as well as the opposition and criticism. “

8) Do not they have other yardsticks and if you do not like the online comments: ” We should stop opposing the two worlds online and offline. For us they are different worlds to which we ask ourselves ‘in the middle’, mode choice. They are one and the other. Damage to voice opinions and the like. Indeed, the fact that they had the freedom to do so in the web, increases their ability to express their views on all the fields, on and offline. “

9) I’m narcissistic and oblivious of the dangers of posting pictures of themselves on the net (see selfie): “The issue of privacy is delicate. But just call them narcissistic and self-centered because they speak for themselves and photographing: pensiamoli as acts of communication, highlighting the experience they are having. If they are on vacation and taking pictures in front of a monument, do not do to say “I was here”, would be enough to localize with Foursquare or Facebook. They do it to describe their feelings at that moment. Never before has a generation of young people has long communicated with their peers and with the world, enabling us to understand the way down. “

10) One thing I would like to say to them, after they have ‘ analyzed ‘in a book: “Awareness! Often you force yourself not to get out of your way of being and the universal values ​​that are carrying out. I do not know if we adults emerge and we will help you if we have the courage to trust, but if it were not so, I ask you to find the courage to come out and start a confrontation immediately. As you are already in forums, blogs, social networking sites. “

WANT TO KNOW HOW TO THINK THE BOYS OF GENERATION WEB 2.0? READ THE TESTIMONIALS