Mediaworld set to arrive – South Tyrol

MERANO. “The date has not been set yet, but we think that in September we will be in Merano with the new store.” Mediaworld going to also land on the banks of the Passer and CEO Joachim Mediamarket Roesges gives a preview of what they can expect customers Burggrafenamt. Because the store Merano will not be the “usual” Mediaworld store. “We have done several surveys on the South Tyrolean market – explains the manager – getting some very interesting answers. For example that our Bolzano shop is among the top ten in Italy in terms of commercial vitality. ” Which, simply put, it means extremely profitable, because the customer is very attentive to the news from South Tyrol and has an availability of medium to high portfolio. To lead the way smartphones, of course, but also the smartwatch. It goes very well everything about home automation, ie the high-tech equipment that make “smart” home. And the South Tyrolean buyer will not you miss the latest news. It is for this reason that the chain of technology products has decided to open a new store in Merano (and if the answer will be good will not be excluded new interessamenti). But in Merano it will not be a store equal to that of Bolzano. “We found in South Tyrol a widespread habit to order products online and then move to withdraw them in the store.”

The Merano store will be smaller than traditional, about a thousand meters, and will work with its the so-called “digital catalog” on the shelves you can not explain everything, but on the internet yes. “And our commitment is to deliver the ordered product within 24 hours.” The workers who (has already left the selection to find ten people, bilingual, which will have to take service by the Passer) will be armed with handheld to make available to the client all that Mediaworld offer. This solution was chosen in part because there are spaces in Merano – and to some extent a smaller customer base – but also because Mediaworld want to pursue this new path. “Not only this, it is clear – says Roesges – because

the goal is continuing in parallel with the big shops” traditional “and smaller ones but through the digital catalog will provide the customer all you want.” Then the market will give more hints to a possible Mediaworld expansion in South Tyrol.