06/05/2016 – A real historic transition. The Mobile.Milano salon has now a new digital face: online product catalog of exhibitors. Powered by Archiproducts , which FederlegnoArredo has chosen as the technology partner for the web, the online catalog of the event is the result of an alliance that aims to innovate the concept of fair, bringing it beyond the territorial and temporal boundaries.
From now on the official site of the fair, you can not only access, as in the past, the list of exhibitors. Now you can also see the Product tabs seen on display during the event. And in the vicinity annual appointment with the fair, you can have a preview of the new collections of brands that want to give a preview of what will be a little later in the show.
The digital catalog of Salone del Mobile .Milano represents the first step of a collaboration between “real fair” and “virtual trade fair” which has in the meantime also involved with another property of the Group. Two weeks ago the project to strengthen the digital strategy of the fair was in fact extended to Made Expo , the international event of FederlegnoArredo dedicated to Architecture and Construction. For the edition 2017, scheduled at Fiera Milano Rho from March 8 to 11, will also be ready to MADE Expo’s digital catalog, and will be “powered by” Edilportale , which will provide the product Archive known that the Italian designers use for over 15 years to learn and choose the products.
the fairs digitization project that brings exhibitors on the web, is undoubtedly a strong signal of the will to go beyond the period of the fair and achieve widespread visibility over time. It is a project that focuses on the user experience, visitor and exhibitor; the natural response to a path that was created with the objective of maintaining a relationship with the user, and an ongoing dialogue – before, during and after the event – offering constant updates and interactive.
” Shop for this strategic alliance confirms the vision of the future and the desire to innovate the concept of the fair, taking over the event, beyond the territorial and temporal boundaries between one edition and the next “ Giovanni De Ponti, Director FederlegnoArredo general.
“the main mission of MADE expo is to give visibility to the products and innovations of the exhibiting companies and generate profits for their business contacts in Italy and abroad,” explains Roberto Snaidero president of MADE Events. “It’s a natural step for MADE expo that wants to offer its exhibitors a digital instrument of great quality, 365 days a year and with an international scope, leveraging its constant relationship with the visitors of fairs and the site which is in continuous dialogue. “
” the alliance with the most recognized international event in the design world as confirmation Archiproducts online marketplace for design brands and the community of professionals around the world “, Enzo Maiorano, co-founder of Archiproducts.
” the partnership between edilportale and Made Expo – said Ferdinando Naples, co-founder of Edilportale – allows the building industry and architecture to accelerate the process of digitization of the product search. And this process is building the base 2.0, the one linked to the web and to technologies such as BIM, making up for companies and designers the testing ground of their competitiveness in the near future. “
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