Himalayan and another goal for the relaunch Italian Royal Enfield – ANSA.it

MONZA – ” The Himalayan is the big news of the Royal Enfield world for 2017: it will be the first enduro bike produced in the 115 years of the brand’s history and we expect that it will be received by the Italian market with great interest and curiosity ” . Thomas Valentino, CEO of Valentino Spa Motor Company of Santa Capua Vetere, which from November 2015 is the official importer for Italy of the longest running manufacturer among those active in the two wheels, has high expectations for the new product. The bike, already on sale in India, will be presented with European specifications at the next edition of EICMA in Milan (10-13 November). During an event held at the Royal Villa of Monza, where it was presented to the press in 2016 the range of the historical origin of the British House, now owned by Indian company Eicher Motors, Valentino, who has a background in racing, has clarified expectations on the new product: ” it is a motion that preserves the vintage master brand but provides modern technological solutions, including, big news, the debut of a single-cylinder engine of 410 cc.

‘unit that delivery and usability that make it suitable for both off-road trips is to’ ‘. The Himalayan, which is already on sale in the Indian market, will arrive in the beautiful country at the beginning of 2017, of course homologated Euro 4 and specifications for Europe, including the ABS braking system as standard. It promises to be one of the protagonists of the next edition of the Milan Fair, an exhibition in which Royal Enfield will also present updates of the current Euro 4 range and ABS as standard. ” News that all together will make an important contribution to reach our target of 1,500 set for the end of 2017 ”, explains the manager. For the Italian market this would mean a tenfold increase in sales of Royal Enfield compared to the results of 2015, when a total of 144 motorbikes were registered. The goal is ambitious but it seems within the reach of the brand

that is going through an important phase of revival in our country: ” In five months – says the new importer – we created from scratch a sales network of 58 dealers throughout the country national. In the first half of 2016 we have registered 228 bikes, but today, 14 July, we are already at 249. By year’s end we expect to reach 100 retailers, so as to have a coverage of almost all Italian provinces, and more than 400 pieces ”. The Royal Enfield bikes are today by the iconic style that in the prices competitive with scooters, a further element of appeal. The Italian variety, the most affordable is the Bullet 500, sold for € 4,790 ex-dealer.

Also Equally comfortable for tall people, the Classic, which has the same single-cylinder 27 hp Bullet, is proposed to € 5,190, a figure that rises to 5,390 in the most flashy Chrome version, enriched with numerous chrome.

more suitable for centaurs ” agile ” instead, the Continental GT, in the list to 5,790 euro: it adopts a 535 cc 29 hp euro and imposes a driving position more ” dynamic ”. Aesthetically pleasing and reliable, all Royal Enfield motorcycles are present suitable for a tourist use, not driving to the limit. Perfect for making ” bridge ” in trendy places, are still light and easy to carry and, combined with the right clothing, also manage to satisfy the ego of the biker who likes to stand out from the crowd.