Back to the Motor Show in Bologna with competitions and an app for a test drive – BBC

the festival

Back to the Motor Show in Bologna
with competitions and an app for a test drive

From 3 to 11 December. Will be a new edition of the Memorial Bettega, a part will be devoted to vintage cars. The goal is to have 52% of the houses

BOLOGNA – “It will be a motor show for those who love the roar of engines, for fans of the beautiful cars of the past, for those who want to learn about the technological solutions, connectivity systems advanced and intelligent cars, super-equipped and projected into the future. ” Word of BolognaFiere, debut in the management of the festival of engines unveiled in Milan by the Chairman of the Exhibition Centre Franco Boni, the director of the Motor Show Rino Drogo, the general manager of Aci Sport Marco Rogano. After the edition canceled in 2015, the appointment with the passion for the car is from 3 to 11 December next in Bologna will be the edition number 40 of the Motor Show.

THE NEWS ‘ – A renewed event, for the first time organized by BolognaFiere. “The stand-intelligence official said the statement become showrooms” where visitors “can really get in touch with the cars ‘and’ the emotions that these are able to offer.” The visitor will then in fact the ability to “plan on the web test drive a specific car” thanks to the app dedicated. Rate of adrenaline then secured in racing, who is “ready to inflame the hearts of the fans” with a rich calendar of events, shows, competitions, live show, and where among the new features we will return “a thrilling edition the legendary Memorial Bettega. ”

52% OBJECTIVE OF CASE – Who will be there? The goal is to convene “about 52% of the car market,” which, however, there ‘still some reservations: “The cars usually houses are announced in November,” announces Drogo. There are exceptions: Lamborghini and Fiat. Meanwhile we know that the ticket will cost 22 to 18 euro reducible to whoever can make use of the online presale, with “discounts for families, groups and associations.” An ambitious revitalization goal, which BolognaFiere has taken charge, on behalf of all those fans’ like me when I was a kid – says the chairman of BolognaFiere Franco Boni – when the game was recognized by the roar of incoming cars. ”

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