BPM relies on Dentsu Aegis Network for digital and launches the adv … – Engage

Banca Popolare di Milano has been assigned after a race at Dentsu Aegis Network for its management advertising strategies of web, social and mobile. To deal with the digital communication is, within Dentsu Aegis Network, Isobar , while the planning is handled by Simple Agency . The same choice was made by BPM few months ago, when it launched a similar race to define the Webank , the company entered into Banca Popolare di Milano in the beginning of 2015. Creative Agency and media partner of BPM in terms of offline communications continue however to be respectively Essense (group Saatchi & amp; Saatchi ) and Zenith . All in anticipation of 2017, when the announced merger between BPM and Tour People should become operational, after the green light of the respective shareholders’ meetings, and all advertising tasks They are likely to be put back into duscussione.

Choices agencies, BPM has now launched a new advertising campaign to promote the use of its digital instruments, starting with the new BPM App Mobile , on the market since last February. Media planning is focused in this first phase of web, mobile and social, and is scheduled until September.

The multi-subject campaign conveys the following idea: “Thanks to the BPM can do more in less time.” The creative idea is so focused on imaginary “banking sprints” : withdrawal at the counter (Cardless Loyalty), balance with your smartphone and transfer of money between friends (DailyPay). These three types of races are some of the many features of the App BPM Mobile.

The planning moves on two tracks. On the one hand through the delivery of three videos produced by 5hort , aimed at ensuring visibility to the message of the campaign. the other in support of a competition based on a write speed test and launched in order to highlight the immediacy as one of the main features of the new App. In this case the campaign concerns formats such as banners and skin with a lead generation goal. To participate in the Main competition the user must enter in a special form their own data, record your time and enter the draw for one of 10 smartphone Huawei Mate 8 for grabs.

The campaign It has been for most shops in programmatic mode , taking into account the following criteria: territoriality (BPM branches), age (25-35 years is the core target) and context (premium sites). The investments were shared equally between desktop and mobile platforms.

The BPM App Mobile , free and dedicated to customers who already use BPM Banking, allows you to operate with a single tap in the prelogin area for cell phone charging, prepaid and display of the balance with a “shake” . In order to facilitate the use of services is also active location mode to search for the nearest BPM agency.

Other new features include the motion control, the ability to customize the information by adding images and configuration BPM Banking push notifications that alert the customer free of charge in case of debits or credits. Moreover, thanks to the withdrawal Cardless Loyalty and DailyPay by Jiffy services, you can respectively carry cash withdrawal at ATMs paperless BPM, exchanging cash or make a “collection” in real time, simply by using the contacts in the phonebook.

“with the experience accumulated over 150 years of history, BPM continues to focus on innovation, offering new services that are faster and easier,” says Luke Vanetti , Marketing Manager of Banca Popolare di Milano. “Through this new campaign we intend to introduce more technological soul of BPM using an informal and lively language, an ironic and effective way to tell the pluses of the new App Mobile BPM”.