Lamborghini had never passed the threshold of 2,000 units sold during the period. From January to June 2016, the House established the new record in its history, with 2,013 machines delivered against 1882 in the first half of 2015, the year the institution is closed with the annual record of 3245 deliveries. Merit of both models: the “small” Huracan has gained 1,370 customers (87% more than the precendete Gallardo considering the same period after launch), the Aventador 643 (+ 127% compared to the Murciélago ). Lamborghini is working on interesting news – the Huracan Spyder , short sale, pictured above, and the new SUVs – plus several special versions, such as the series Centenary (20 coupes, 20 spyder), the Huracan Avio (250 pieces) and the ‘ Aventador Miura Homage (50).
In 2016, in fact, the Lamborghini celebrates 50 years of Miura . “We are doing the assessments to understand what is the right answer for the future clients, whereas we have a limited production capacity and we have to keep the volume under control,” he replied the new a.d. Stefano Domenicali while, at the opening of the new Lamborghini Museum in Sant’Agata Bolognese , we asked about a possible edition of the Miura . “For sure we are doing the analysis in this direction.”
In the recent reorganization of the Volkswagen Group , Domenicali replaced Stephan Winkelmann , went down in the direction of Four , the sports division of Audi . The manager, who was born in Imola and graduated in Bologna, former director of sports management Ferrari and from February stationed in Sant’Agata, we asked the new SUV (pictured below, the Urus concept presented at the 2012 Beijing Motor Show). “The number one priority is to finalize the factory in Sant’Agata,” which is expected to double the production capacity, said Domenicali. “And then we are moving forward in parallel with the technical development of the car, which will in the second half of 2018 .”
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The SUV opens new prospects for growth for the brand: “It will be , worldwide distributed . While our current cars are sold mainly in some areas – our biggest market is the United States – the Urus will be distributed in a much more widespread, “said Domenicali. That also leaves open a door electrification of the range. “Many houses are investing in the hybrid , but we produce niche vehicles, we need to understand how to adapt this technology on models such as ours and where the hybrid, as it seems for many builders , it is actually a bridge to electrical . I do not exclude, as demonstrated technological models that we have already developed, but we have no concrete plans. ”
What are the Challenges that await Lamborghini in the coming years? “We are changing as a company and as a customer, so we have to to structure to respond to productivity goals, the search for new customers, we must be strong as a brand, consolidate ourselves and let us see how a reality which it is growing in a very beautiful area like that of ‘ Emilia Romagna , in Italy. The Italian spirit is a core value for us. ”
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