Thursday, October 10, 2013

Google ready to invest in Italian, words of Eric Schmidt (but there ... - Il Sole 24 Ore

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Into This entry was posted on October 9, 2013 at 15:05.

Into Andrea Ceccherini and Eric Schmidt Andrea Ceccherini and Eric Schmidt

Into “Italy is extraordinary in the world, if we can bring this extraordinary online, a small piece at a time, shall result in a large contribution to the growth of the country. And we are here to do our part. ” With these words, the executive chairman of Google has concluded his address to the Roman “Big Tent Made in Italy: the digital challenge”, an event organized by Big G in collaboration with Unioncamere.

Into It may seem over-emphasis with which the stars greet the audience before starting his own concert, but it is not. And for several reasons: with its classic aplomb executive chairman of Google “wand” the Government, which still fails to provide broadband everywhere in the area and who, with his wavering generated an appreciable delay, delay still bridgeable with a plan of maximum Schmidt divided into three phases. Give visibility to Italian excellence still hidden, disseminate skills, and developing the young, so that they be promoters of the Italian economy transition to digital.

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    Create a Silicon Valley in Italy, according to Schmidt, it would distort the economy and leave the areas that make Italy a brand known all over the world. What is needed is a broader view of the potential of the network so that it becomes glue to analyze markets, do you know the products and reach customers everywhere.

    Why Italy
    40% youth unemployment, although it is a jarring note, it is a strength of the interest of Google. This is because on average, an increase in the spread of the Internet affects 10% of employment (especially youth) at a rate of ’1.47%. In addition, the countries of the G-20, the Internet economy is worth 4% of GDP, Italy forecasts predict an alignment in 2015, so there is a wide scope of action for corrective action. For every euro that contributes to the growth of GDP, 15 cents will be linked to the Internet, share that Google believes enough to open their wallets and, of course, are interested in Mountain View relatively that 30% of the Italian population has shopped online connected: very interested more than the remaining 70% it has not yet done. Also an opportunity for Big G to divide a cake still substantial.

    Districts on the Web
    A practical application of the theories announced by Schmidt in Rome is the “Districts on the Web”, sponsored by the Ministry of Economic Development and Unioncamere to train SMEs the opportunities offered by Web paying the work of 20 young people that Google has awarded scholarships for a total of 120 thousand euro.

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