Saturday, October 19, 2013

Twitter sharpens weapons for IPO Think of a chat like WhatsApp - Corriere Adriatico

Into ROME – Twitter remote control of the TV, a platform for streaming music and video sharing with Vine, sentinel events ‘cult’ in the surrounding area, public warning system and now, it seems, will also be space to chat privately with a lot of ‘app’ dedicated.
last year’s new baked from microblogs seem to go all in one direction, sharpen your weapons for the digital competition in view of the forthcoming IPO. Founded as a virtual agora in which to communicate, and publicly discuss the topics as diverse as private messages on Twitter may have a new injection of lifeblood on the success of Notes applications to chat as well as Facebook Messenger WhatsApp, Viber or WeChat, whose messages have now surpassed traditional sms. It is therefore not a coincidence that this market is tempting also to Twitter.

The company, according to reports from multiple sources to AllThingsD, tech blog of The Wall Street Journal, would in fact thinking of his service private messaging with a lot of ad hoc application, revolutionizing its current system of Direct Messages. In addition to chirp publicly at the time via Twitter you can also send private messages, always with the maximum limit of 140 characters, but only to the followers, or to those who follow their own profile. Conversely, you can receive direct messages only by users who “follows”. What they instead would be thinking the microblog is a real service to chat with an app dedicated and distinct from the tweet, as he did with Facebook Messenger.

And indeed some proof technique seems be: for weeks, writes AllThingsD, Twitter is testing internally a setting to allow users to exchange direct messages even without being followers of each other. Option that a few days ago was made available from a limited number of users.

So in view of its listing on the Stock Exchange – according to rumors leaked by U.S. blog would be scheduled for mid-November – Twitter is more than gearing up, aiming not only to an imminent change of look but also to conquer new horizons – such as the chat – and strengthen the already close synergy with the world of entertainment as evidenced by the launch of Music Twitter or agreement with American TV network to interact via ‘tweets’ with the TV as a kind of remote control.

Twitter has recently launched another unique experiment by launching the account @ eventparrot pointing to communicate via direct message to his followers on the’ breaking news’ of the moment. Segment is not immune from the preparations for the IPO on Wall Street, and life in general for all platforms ‘social’, it is also advertising. And it is just a few days ago the news that Twitter has hired one of the top managers of Google to play a key role in this area.

Saturday, October 19, 2013

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