Tourism, here is the log of digital ENIT - The Press

Into

Tourism, here is the digital register of ENIT
A web catalog for all operators

To develop is the national agency that promotes tourism. The initiative is part of the Digital Agenda of the government serve to relaunch the facilities for Expo 2015

Into The first digital register of tourist facilities. That will provide operators, even smaller ones, the ability to publish a description of their offering, a virtual catalog dynamic and customizable. This is what will develop ENIT, the national agency for tourism. The news is the Presidency of the Council. ENIT will develop the digital register of the tourist offer and has agreed with Expo to adhere to the standard of digital services Expo2015. The tourism becomes one of the first sectors to benefit from the new strategic approach of the Government in the field of digital agenda. “As announced today for the tourism sector becomes the paradigm for many other fields,” says Francesco Caio, the Commissioner of the Government for the implementation of the Digital Agenda. He adds: “Defined in the standard are then individuals and institutions to develop applications and services. In other words, we ensure operators a matter for regulation and fix the rules, so that you can play a game on the web at par with the others. ”

Into ‘The digitization of the tourist industry is a primary aspect of competitiveness in a global market through the network reaches a wide audience, “explains Secretary Simonetta Giordani. Which also rattles off a few numbers: “This year the number of travelers in the world has exceeded one billion people, Italy is seen as the first among the most desired destinations and for this we must be able to take advantage of the opportunity of the Expo to bridge the digital divide and adapt to technological innovation chain. ” Tourism, according to data released by the national agency, is the sector which more than any other has been transformed in recent years due to the spread of the internet and today accounts for 46% of e-commerce, which is the most significant item in absolute to a value that is estimated only in Italy more than 5 billion euro a year. New technologies are increasingly common in the initial selection of the trip both during and after, through the use of smartphones and tablets, both sharing on social media, be absent or presented inappropriately against the criteria with which they act Search engines results in a loss of market share.

Into “The establishment of a digital tourism is an initiative of great value and critical to the success of Expo Milano 2015 Open the tourism sector to the digital world offers added value at the Universal Exposition, because it allows to systematize the offer that our country provides millions of visitors from all over the world, “adds the sole commissioner for Expo Milano 2015 Giuseppe Sala. That concludes: “The registry digital tourist presented today is not only a good idea to promote the places of art and Italian culture abroad, but responds perfectly to the plan of activities that we are developing in the context of an integrated digital ecosystem, I think the E015 project, thanks to which the whole city of Milan will be ready the important event of 2015. ” The standard E015 is an initiative born from the collaboration between the company and Confindustria Expo 2015 SpA, Milan Chamber of Commerce, Confcommercio, Assolombarda and Trade Union.