Tablet, the giants are no longer alone. Near overtaking on pc - Il Sole 24 Ore

Article History

Close

Into This entry was posted on October 23, 2013 at 12:00.
The final amendment of 23 October 2013 at 14:03.

Into Into This figure gives a good idea of ??the evolution of the phenomenon and comes from research firm IDC. In the fourth quarter of this year the pc tablet pc will exceed the volumes, however, that will close the year with a ship than that of the tablet despite an expected further reduction in demand of 10 percent. In 2015, however, the situation is completely reversed.

related articles

Apple: the new iPad Air, in Italy since November. The direct: OS X Mavericks free today. New MacBook and Mac Pro – Photo

photo

Into This year, just to get a fairly accurate picture of the size of the market we are talking about, IDC expects sales of about 134 million desktop computers, notebook 181 million and 227 million tablets. In addition to a billion or smartphone. Deliveries of smart phones on an annual basis, in 2017, will rise to around 1.7 billion, while those of tablet devices to come past the threshold of 400 million spacing of about 70 million units the traditional PCs.

Into If this is the overview of the computing (analysts now resort to the term smart device), a more detailed analysis of the tablet segment highlights how the two software platforms queens, Google Android and Apple iOS, in fact divide 95% of the market, leaving the Windows slice remaining. The lion’s share, thanks to the popularity recorded not only in the United States from low-cost tablet with 7-inch screen, the operating system does the Mountain View giant, capturing about 70% of the market according to the latest figures from Strategy Analytics . The iPad of the Cupertino company, however, remains the first choice for size 10-inch model even though the Mini is one of the best selling products of the entire catalog of the Apple brand.

Into Apple is no longer the absolute ruler of the tablet as it was until the end of 2012, but this is one possible interpretation, keeps a share sold this (slightly less than 30%) to protect it for the moment as dangerous reversals of demand. Of course, the minus sign in the financial statements of iPads sold in the second quarter of the year (compared to the same period of 2012) may sound like an alarm bell. Particularly in the light of the great dynamism that are showing the contestants. Especially those loyal to Android, with Samsung and its Galaxy Tab in the head, but also producers who gravitate in orbit Windows not to mention the same Microsoft and Nokia’s new entry. The approach of the Redmond giant to the tablet world, especially from the hardware side, was a failure. The new generation of Surface, the redesign of the operating system, a more careful trade policy could give the North American colossus better chance of selling in the next few months. Where you can get Windows is hard to say. Of course the tablet market is still intended to run at double speed for a while ‘.

© ALL RIGHTS RESERVED

Into

Permalink