Saturday, October 26, 2013

"The Secrets of Amazon? They are the same Jeff Bezos.'ll Tell you the ... - The Republic


How Amazon has changed our conception of the object book?
“Twenty years ago, one of the most common was to try a specific volume in a library. Without finding it. Amazon has changed this situation by making available every book in the mail. As a result, the so-called publishers’ catalogs came back to life. Then in 2007, starting in the U.S., Amazon has made another up with the Kindle, making every book that is instantly downloadable. Along the way, the company has continued to create new opportunities for authors, for example by giving them the opportunity to self-publish if the big publishers are not interested in their work. There was obviously a cost: many bookstores have closed or are over the edge, as the chain Borders here in the U.S.. But every observer must consider this cost than the price of stagnation in the publishing business. In other words, what would have been the world’s Book today if e-books were not available for many young readers, now tied to their smartphones and tablets? Bezos and Amazon, has steered the books in the twenty-first century. “ That idea is made of Jeff Bezos?
“It’s one of the greatest entrepreneurs, on par with Steve Jobs and Sam Walton of Walmart. businessman Very few have managed to be both founders, ie people who had the winning idea , that “concretizzatori”, capable of making the CEO, leading a great company. Bezos does both, while continuing to invent new things.’s also one very hard and ruthless, characteristics that maybe are a prerequisite for success in the world of the giants of the Internet and distribution. “

Why Bezos is so attracted to other projects such as aerospace, Blue Origin, or from traditional media, as evidenced by the recent acquisition of the Washington Post?
“Bezos puts into practice what he calls” minimizing the possibility of regret “over the decisions he makes, when you are old, you think you will regret having neglected some possibility? Under these business activities outside the Amazon often does in fact nothing more than chase the dreams of when he was young. Grew up watching Star Trek and the Apollo moon landing. has always wanted to visit the area and to make it affordable for anyone. And it also grew up reading voraciously: today’s managers Amazon devour many books, not to mention that his wife is a writer. So back to the question, do you really believe they can resurrect the Washington Post and make it again a major newspaper. “

Bezos internet is just a year zero: what are the next steps for Amazon?
“Amazon is expanding in almost every direction possible. Will grow internationally, introducing new categories of products, such as kinds food, and develop other types of hardware and devices, such as phones and set-top box.’s not just a store where you sell everything but true “everything company.”

In what Amazon passages reminiscent of another great success story hi-tech products such as Apple?
“Both groups were created by visionary founders who demanded excellence from everyone who worked with them. But Amazon’s business is vastly more complex. Apple can churn out a large device and have it to the customers. Amazon is the distribution market that brings a product from point A to point B, and every ten million customers in more the challenge is infinitely more complicated. Amazon is also a company by low profit margins and often serve their own challenges like to earn. Apple is instead a company with high profit margins. A luxury. “

We therefore landed, the Global Village of Marshall McLuhan who were destined to” global store “by Jeff Bezos?
” Even Amazon connects people in many ways. Think for example the reviews of the products on the website or in the discussions between readers on the social purchased months ago, Goodreads. Customers on Amazon have more power to communicate one another and learn from their purchases as never before. “

Cloud computing, now the HDX Kindle Fire: what remains of the initial vision of Jeff Bezos?
“I think the vision of Bezos was precisely to create a store that sells everything. He just put this idea into practice early in an interesting way as it rained opportunities. Now the shelves of the store are filled with physical products such as books, furniture and industrial, but also as a digital e-book and movie streaming. And even intangible services. “

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