Men between 18 and 29 years and with the desire to know what is popular. They are the kings dell’egosurfing, the protagonists of digital narcissism that drives them almost obsessively searching the web what it says about himself. It is mainly used Google , but also the social network that recently have honed their research skills. Facebook ingoblando the search engine Bing , Twitter with the famous “discover what is happening right now.”
Among hashtag (first used only on the microblogging, now also on Facebook) and keywords is more and more looking for rumors, quotes and photos of themselves . According to the latest survey conducted by the Pew Research Center in 2012, 56% of the resident population in the U.S. has been trying their name on Google. A surge of 22% compared to the same research carried out in 2001. To do egosurfing are for men, 58% have between 18 and 29 years (64%), while 58% are between 30 and 49 years. According to the researchers, the more you grow (get older) the more you are looking for information rather than on themselves but on their children. But at what economic status appartangono digital narcissists? are graduates (68%) and graduates (43%). The egosurfing is not only the mirror of their own narcissism. The online reputation is becoming essential in the job search . In some companies are provided for professionals whose only job is to control what is said on the web. The selection of candidates in the 2.0 , it becomes more and more e-recruitment : the process of selection of candidates is made much on the web, even evolve by mode draw up curricula, integrated with video presentations Vine style or YouTube. “The online reputation management has become an important social affair and professional,” says Mary Madden, author of the study. Even Google, Big G, accused many times of invasion of privacy, devotes a page to the ad hoc online reputation management suggesting how to remove unwanted content and the associated result. Meanwhile, Google has updated the own algorithm : epochal event, exciting for geeks around the world. It’s called Hummingbird , because it is fast like a hummingbird and collects the demands of more and more social browsers: research examining relationships and concepts of websurfer. We therefore expect a egosurfing and control of our digital reputation more and more challenging to avoid being ruined by some statement posted on Facebook in a moment of levity. Hashatg, algorithms, keywords, to defend themselves would be sufficient to follow an old and sound rule: never write on the web what you do not write it on a postcard.Laura.bogliolo @ ilmessaggero.it
blog: Daily web
Last update: Tuesday, October 1 – 08:47
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