Messi and WeChat, open challenge - The Press

Also available in Italian Into the new application for free chat
on all mobile platforms
with the use of QR codes
and geolocation

Into Just one day from the updating of WhatsApp for iOS, so all new owners will begin to pay after the first year free of charge a fee of 0.89 euro cents, arrives in Italy WeChat, the new name in the landscape instant messaging. In July, the database of registered customers has passed the milestone of 70 million registered users registered outside China, the homeland of the app where users are active on a base of 195 million registered 400 million . The main source of members of the app circulates between India, Malaysia, Mexico and the Philippines. The launch in Italy, as well as in the rest of Europe, aims to bring WeChat outside national borders to become a real alternative to WhatsApp.

effort to make the final leap in popularity, the Chinese Tencent owns WeChat have signed nothing less than Lionel Messi, for a series of television commercials that are currently in rotation on us too. As part of the new global initiative, fans can follow the account WeChat official Messi ( WeChat ID: MessiOfficial ) that will include video, voice messages and photos in the center of the sample with the slogan “ We love . We Share. WeChat “ and the way in which Messi connects to people he loves thanks to the application.

Into WeChat functions include the ability to send text messages, voice and video (just like Skype) and sharing of photos, texts and URLs for the category “Moments”. Nice idea to throw into the sea of ??members a “message in a bottle”, or write a text and publish it globally that there is someone waiting to pick up and respond. Unlike the direct competitor WhatsApp, there i s also Web WeChat that allows you to chat with someone using a computer. Users can create their own QR codes and leave them lying around so as to be caught by the APA and add friends instantly. The logic of geolocation instead allows users to search for nearby and add them to the list. The app is free and available for Android, BlackBerry, iOS, Symbian and Windows Phone operating systems .

Into

Into Despite the app you practice all the best assurances in terms of privacy and storage of personal data, in a time like this where it is still strong echoes of the revelations on the case of cyber-espionage of the NSA, you do well to ponder What platforms entrust their daily activities related to the Internet. WhatsApp has always pulled back when it came to indulge in big internet (there was talk of Facebook and Yahoo) and in hindsight we can say it has done well.

Into WeChat belongs, as mentioned, the Chinese Tencent Holding, one of the ten most popular websites in the world, a network that produces social networks, portals, e-commerce services, multiplayer games and Tencent QQ instant messenger service. In short, a sort of Google of the East very close to the Chinese government, so much so that in January this year had conducted a large-censorship policy towards users of many of its services. The story in Europe should be very different, or at l east that’s what I hope.