Jeff Jarvis: "Information of the future? Many stories to be connected, the ... - The Republic

The journalist, blogger and writer, guru of the open web, depicts the challenges and scenarios that are waiting online journalism: “It will be a service that puts done with different tools, the content is only one piece “ SIMONE COSIMI

Jeff Jarvis IS ‘MADE in Rome, for the first Big Tent tricolor organized by Google, forking own quite a few Google Glass. He already knows, in short, what to expect next year. On the other hand Jeff Jarvis is one of the few experts who have always been a step forward in understanding the dynamics of communication. Among the first to grasp that technology and new media have increasingly moved to the hinges of the trade: the content of individual ecosystem of content and then to that of relationships. That’s where we need to start to save the information of quality, find new roads. “Continue to innovate, always.” Guru of the open web, journalist – among other things, the founder of Entertainment Weekly, Sunday editor and associate publisher of the New York Daily News and columnist for the Guardian – deus ex machina of the popular blog BuzzMachine, writer (his memorable What Would Google Do? ) and professor at the Graduate School of Journalism at City University in the Big Apple, said in an interview with Repubblica.it the challenges facing the world of online content. What is the way to protect quality journalism online, the road to protect credibility and verification of sources?
“I teach entrepreneurial journalism in New York, so I try to do just that, transforming journalism in a way that creates value . One of the biggest challenges is just what concerns the conditions of our business. Which has a lot of implications. Maybe they often went too fast, I do not know, but it’s always been that I wonder about the true meaning of the word “content̶ 1; . If you have a child, it is a content. If you are moving from one city to another, it is also of content. Watch a movie?’s content. But journalism, then, is it? believe in fact that it is a service. A service to inform people. And the piece of content is only one of the tools with which to implement this function. We have so many new tools to do this job, new roads. Think of the platforms on which to give people the opportunity to share information, analysis, data journalism, wearable technology that can provide us with new ideas. Even thinking about the world of information according to the clash print / digital stuff is now gone. Your question , however, remains unresolved.’m not sure yet of what the answer is, but there are many opportunities: If we look at the business side of what we call content industry is one thing that we have to put under the lens, and it is not always easy to do, is to look for new efficiencies. A newspaper must not convey any info rmation to anyone: can and should do business by transmitting the contents of a certain type. You can specialize, unpack its themes, thus giving more value to what he writes. On the side there are chances of the revenue. We really should learn from Google: I understand that talking about it after the scandal NSA, that you have renamed Datagate in Italy, is controversial, but it is. When communicating happily directions on where to go, the data of your e-mail, use the phone as a paper d0imbarco for the plane, however, put in place a transaction. And where there is a request for content is no value.

A new kind of transaction. always or just do not pay with money, I pay with my data.
“Exactly. It’s like if I said to Google “give me more valuable content in return.” But beware: you’re not selling to Google or another search engine. There is always a reason behind your requests and your concessions. Google has realized that the content is unique, talks about the people. And it has the mechanism to understand what you want and what circles. This is the fun side of the thing: you often do not even know what you need exactly and Big G gets there first. The other day I read an editorial in the Guardian, said that the NSA has realized that the contents are worth gold. Great discovery. Google knows it has always been, not the media, if anything, we can not often understand it in depth. Content can be the beginning of a relationship with the user / reader. We must accept the challenge and meet again as artisans of the cont ent. That is the way. “

What do you think of the Italian scenario, where these dynamics are struggling to establish itself and the problem is often generational? His generation, the United States, had already dozers, we have there is an ongoing civil war between old and new school?
“I hope and believe that almost all publishers understand the lesson and do more. And even if there are difficulties, must necessarily adapt to the context. They are forced to innovate. For example, broadband in Italy could be more widespread, but there are a lot of smart phones in people’s pockets. Well, maybe there is a challenge to be able to make money from moving directly from the web world in the mobile, skipping a step. We too must change: we write articles, we tell stories that many years ago have been designed to fit on a page. Today we need to structure them in a different way. Do not just write a story but connect multiple stories. Do you t hink the United States to Andy Carvin, which deals online community for National Public Radio and American which has a huge nose and journalistic content. Probably never wrote an article in his life. “

Movies, music, books, art, we must also find a new way of looking at the copyright on the Net
“I think that is the case, again, to focus on one point. And on the fact that the manufacture of the content creates value. We can no longer get us seated around a table and try to protect the nails that we have achieved. If our business, and that of those who create this content, you

transformed into a little slice of spasmodic defense, we all die. We have to pull out of the hat new models, precisely what is not happening in most publishing groups in the world, who continue to ask for laws and protection of copyright to the state administration. The defense is never a winning pattern to do business. It is a model-style zoo, in which to pr otect a handful of content leave the rest to die. “

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