Goodbye, troll, social resentments and jealousies. There Happier, a platform for ... - The Republic

From the idea of ??a former manager was born a social network dedicated only to the moments that make us happy, our personal collection of small everyday joys. A response to aggression Twitter & co SIMONE COSIMI

Let there be no too much hypocrisy: social networks often run the risk of becoming chaotic rooms hatred. As with any tool available to the human being, also a platform of this type can be used in several ways. The problem is not (almost never) in the middle, but in the message. There is no need, however, have the troll or stalker that we make life impossible on Twitter. Often enough, and more simply, take note of how many small-to-large threads have sprung up on Facebook and surroundings: comments out of place, envy, frustration, and even ended friendships. So, closed suddenly in a strange exchange of comments. Reactions born perhaps, in turn, from obscure po st, shares violent and really too provocative, photos or inelegant that touch the heart. For those who have enough to wage a daily war against his own community there is a solution. It’s called Happier and is the social network for happiness. Need to share the moments that make us happy by post or photos. Invitation to the rest: on Happier tell you only what is good. Or, at least, are able to take us on a unexpected smile.

To put the signature is (obviously sorridentissima) Nataly Kogan. To understand the starting point just think that its pitch at a recent Ted, the international format dedicated to new business ideas technology, was no less entitled “How the pancakes can make us happy and change the world.” More seriously, according to the founder – to work on the platform for about a year – the key to happiness lies in putting together the little things make us collezionandole no escape. A thesis quite trite, it is true. Stuff psycho logist in the province, will be discussed. But no one had ever thought of creating an online home for these everyday moments, which may often slip down from his hands. A story that the CEO of the new social tried on their skin, with a family victim of religious persecution in the former USSR and forced to emigrate to the United States when she was 13 years old: “For me, the American dream was to be happy. Truly much , so happy – says Kogan – and the way through which I thought for years to earn this happiness was to make a lot of money. ” Wrong answer: as in any self-respecting history the road is not always so straightforward and money is not everything. Exhausted and unsatisfied after twenty years of working in different companies like Where (later sold to PayPal), Hudson, McKinsey & Company and Microsoft Fuse Labs, the former manager has experienced a genuine conversion to the petty satisfactions of everyday life. Positive moments, like when h e served for the first time a pancake with a pretty face smiling at her daughter. A memorable breakfast.

Since then, the jump was automatic: they are in bloom, also on the basis of a series of scientific studies, a website and an app, Happier fact, behind a startup based in Boston. Mission: To help users gather and collect their own, unrepeatable fleeting moments. There is the child who embraces the dog, of course, shocking or sunset. Or the favorite dish eaten the night before, the Caribbean vacation, a meeting between friends, a show, a concert. There is life inside, neither more nor less than on other platforms, however, declined in its more radiant. The goal is just to lower the level of disappointment and aggression, an attitude that leads us to techno-sparkled basking in a “It will be only happy when …”. Not to mention much more serious situations which often unfold on bulletin boards in our account, see the events of recent days.

A Judging by, it seems that there was a Happier really need: the launch the app on iPhone, last February – but Aug. 1 will be released the new version, not yet in a program for Android although you can use via the web – the platform has already involved 100 thousand “happy user”. An army of “normal people” as the defining Kogan, who shared one million happy moments between phrases and images. More or less trivial, of course, and maybe even boring, but always with their reason, their why. Not to mention the two and a half million dollars raised in the phase of funding from the funds Resolute. Vc and Venrock. We signed up to try it. The mechanism – once logged with your Facebook account – is very simple. As with any self-respecting social you can follow other users and in turn be followed – so more on the model of Twitter. After wandering a bit ‘bombarded by a burst of joy prêt-à-porter, you can start to have their say, provided you

have something nice to share. By clicking the “share happy” it opens a window from w hich to publish a simple status or through which upload photos, tag friends, or insert the snap in a specific album. While the flow visualization is more reminiscent of other platforms such as Pinterest. In short, it is time to take out too envious friends and followers harassing, provided you do not get lost in too sickly sweet world of the lovers of social smile.

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social networks,

happier,

troll,

facebook,

Nataly Kogan