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This entry was posted on January 14, 2014 at 12:36.
The last change is January 14, 2014 at 12:50.
A good way to understand where the technology is going to observe the moves of Google. There is no risk of getting bored. Last week, during the CES in Las Vegas, the most significant news was the agreement between the Mountain View company, Audi, Honda, Nvidia, General Motors and Hyundai to bring Android on cars and develop the future of the connected four-wheel .
Yesterday Google has instead announced the acquisition for $ 3.2 billion of Nest Labs, a company active in home automation founded by Tony Fadell and Matt Rogers, former members of the development team for Apple iPhone and iPod some time ago. Nest Labs was founded in 2010 and develops properties for the smart home can adjust the temperature and detect smoke.
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Google’s business is advertising online, but the company is increasingly moving hardware, just think of the acquisition of Motorola Mobility for $ 13 billion, the development of Google Glass that will be on the market this year , Chromecast to the TV via the Internet, PCs Chromebook which are selling well in the United States and the recent advances in robotics.
Nest will continue as an independent business while maintaining the brand, the model of Motorola. What do I need to Google? The analyst Danny Sullivan told the New York Times: “A Google likes to know everything you can about us, so I suppose that devices that monitor what happens in our homes will be an excellent tool for giving information.” The scenario at this point would be: Google knows what we look online, what do you look on TV, habits that we have at home. At the American newspaper, a year ago the founder Tony Facell said: “Every time I turn on the TV, it is a question that you’re at home. When the refrigerator doors are open, is another sensor, another piece of information. ” Its smart thermostat can track and process such information in the future and the sensors will be in degrees interact with each other.
Hardware, software, sensors and algorithms can planning and autonomously or remotely with your smartphone. You can imagine that Google may well update us on the temperature of the house, an intrusion or other directly on Google Now.
It is clear that privacy is the slippery ground on which Google will have to move these steps. On this the Fadell, interviewed by The Verge, said it is premature to talk about what will be the level of integration between Google and the Nest privacy policy will not change and will not be shared with Google consumer data, although it has not wanted to pronounce the word “never”.
However, there is another explanation behind the $ 3.2 billion Google. Mountain View has an interest in the energy world for some time and has invested more than $ 300 million on solar companies active in offering consumers the ability to put photovoltaic panels on the roofs of their homes and reducing energy consumption. Why is this virtuous path is needed, however, the famous smart grid, whose first feature is to be able to give very specific information on consumption and times. The United States on this technology are lagging behind. The smart thermostat Nest-Google could be an answer.
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