“I will invest on the excellence of Made in Italy,” he promised on 9 October the president Erich Schmidt of Google to a large audience of businessmen, politicians and journalists.
Now, little more than three months away, we finally know something more of that project certainly positive, but it was still all on paper at google.it / madeinitaly the Mountain View giant has opened a gallery virtual some of the most famous Italian products, with history, pictures and contacts. The cost of the operation? Zero. But of course, Google has its own advantage.
project. From the Cremonese violin making Parmigiano Reggiano, from hat to Montappone Altamura bread, the Fabriano paper. But the accordion of Vercelli, lace Ascoli Piceno or carrot novel Ispica are more than 100 known and less known, the excellence of craft and agro collected in the virtual exhibition of Google, specially made for Italy by Google Cultural Institute (“An operation unprecedented in other countries,” said Carlo d’Asaro Biondo, Google vice president). The idea is born from the Made in Italy, still a little on the web, so that only 34% of SMEs have their own website, and only 13% use it to do e-commerce. For this reason I, along with the Ministry of Agriculture, Food and Forestry and Unioncamere, created as part of the platform google.it / madeinitaly.
And ecommerce. “A link between the Food Valley and Silicon Valley,” he said with a formula to effect the minister Nunzia De Girolamo to the presentation of the initiative (but then fall into a funny slip of the tongue that did confuse Eric Schmidt Adam Smith). Then he raised, identifying undoubtedly a weak point of the platform: ‘s and I were Google, I’d make an agro-business platform. Google would use the knowledge to help small businesses overcome the barriers of space and time to sell around the world. ” For now, in fact, Google Made in Italy is just a great showcase of products but is completely lacking an e-commerce section that allows the transition from consultation purchase.
Fight the false Made in Italy. One of the objectives of the project that unites government and Mountain View are the fight against counterfeiting and the Italian sounding that subtracts to our country 60 billion each year. “We have found an important ally in the international fight against fake Italian food “, commented satisfied the president of Coldiretti, Roberto Moncalvo.
The advantages of Google. It is “a gamble, at no cost to the ministry” and that goes towards the creation of an “agro 2.0,” says De Girolamo. But then what do we earn Google? On one side is consolidating its strong position in Italy and secondly you build a portfolio of potential and important clients: “ Some of the companies involved – says D’Asaro Biondo – will be able to use our services, for us all this it is also a business and we do not deny . “
broadband. Google projects collide with a heavy delay of Italy in the diffusion of broadband. October 9 was the same Erich Schmidt to highlight this limit. But what is being done about it? Concrete yet little: “We are working to bring high speed internet in rural areas with a project dedicated to broadband “, explains De Girolamo .
The Google Tax. The presentation of the project was also an opportunity for Google to hear his voice again on the assumption that in Italy the so-called Google Tax is introduced, a way to force some of the largest online companies in the world (Google, Facebook and Amazon as well) to pay more taxes in Italy. “It’s normal to want to review the laws but in doing so must take account of globalization so as not to disadvantage our economy,” is the laconic comment of Google vice president.
Tuesday, January 21, 2014 – 15:56
Last updated: Wednesday, January 22 – 7:56
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