Google’s decision to divest Motorola Lenovo puts fibrillation also plan acquisition of Nokia by Microsoft , since it was the Redmond company was the “software giant” par excellence, but it is turning into a ‘ company services and devices . The inversiona U of Google strategy puts a mortgage on One Microsoft Steve Ballmer? Does being a hardware or software and integrated hardware and software of a company like Apple?
The question is legitimate after the sudden reversal of Google: CEO Larry Page said that Google prefer to focus only on the software and services rather than on devices . ( Curious statement , just as Google is going to launch the hardware Google Glass and after the debut of Chromecast on WebTV and the ‘acquisition of Nest Labs in home automation) .
According
Michael Cusumano , a professor of MIT , there are two cases: either it does just like Apple with the iPhone and iPad; or ppure the hardware and software integration should not . And while Nokia is to close the $ 7.4 billion acquisition of Nokia devices, it is quite a dilemma.
Microsoft dominates the PC market with 90% market share , thanks to the OEM strategy, giving Windows licensed vendors such as Dell, Lenovo, HP. Microsoft, however, failed to repeat the success of the Windows Mobile, and Windows Phone holds 3.6% market share (but 10% in the five key European markets: UK, Germany, France , Italy and Spain).
But if Google did not have to acquire Motorola , according to Current Analysis , because Android already dominated the smartphone market with over 70-80% market share, Microsoft had no choice Nokia , which sells more than 90% of Windows Phone . Nokia sold 30 million Lumia devices in 2013. And sales have doubled in a year , when nothing was taken for granted. However, Microsoft wants encourage third parties to invest in on the platform: it has agreements with Samsung, Sony and Huawei.
IDC believes that marriage Microsoft – Nokia is more brilliant than that failed between Google – Motorola. In addition, Microsoft would have to pay a penalty 750 million dollars If you were to abandon the agreement. Microsoft, therefore, will continue the path: sell Nokia smartphone with Windows Phone (although for some time it also speaks of Normandy, a device with Android on site), after ‘ goodbye to Symbian in 2011, while Microsoft will continue to offer Windows Phone licensed to other partners .According to Piper Jaffray
Google with Motorola Mobility was to manage the tension with Samsung. And according to Cusumano, we should not be surprised if Microsoft between two or three years to come back on his feet, rifocalizzandosi only on the software. But only time will Ditre to those who have been more far-sighted.
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One Microsoft and Google’s U-turn under the lens of analysis of the company
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