LAS VEGAS – Already competing in the digital business ranging from smartphones to tablet via app and web browser, the two groups are looking to the technological sector of the four wheels as a new source of opportunities for their services and software. In short, the car is becoming the latest “mobile.”
That’s why Google and Apple are looking for allies to bring their respective technologies in vehicles road. Their plans will be described by tomorrow at the Consumer Electronics Show (CES) in Las Vegas, Nevada. Google occasion and Audi, the German group will announce their collaboration to develop systems of information and entertainment for the car and based on Android, the operating system group in Mountain View, California. The Wall Street Journal writes that the two companies will unveil the efforts being made by other companies-including chip maker Nvidia – to Android technology prince of the vehicles of the future. That Google has launched for the first enterprise to make the car that drives itself – is a response to initiatives presented last June by Apple, according to which the control panels of the car are integrated iPhone and other devices with iOS, the operating system of the group of Cupertino, California. To date, Apple has the support of BMW, Daimler, General Motors and Honda. The ETUC is confirmed as an important showcase for automotive electronics. Apart from the common project with Google Audi will present technologies that allow cars to drive themselves in certain situations and for a short period of time. Ford is expected to present an autonomous vehicle and BMW has invited the press to a demonstration that calls the same concept. All the while the car manufacturers design new models with chips such as to ensure a constant Internet connection, even without a smartphone.
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