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The final amendment of 15 November 2013 at 15:18.
Into Milan will have the Motor Show. Italy will return to host an international exhibition. It will be called “Milan Auto Show” will be held from 11 to 21 December 2014 the first two reserved for press and operators. It will be an event spread throughout the city from the Rho with its mega pavilions, with the circuit in Monza and permeate the streets Milanese “With this we wanted to make a strong recovery of the automobile and the Italian economy – says Alfredo Cazzola, a number of Promotor who along with Fiera Milano organizes the festival. ” And again, “We want to make the most beautiful salon in the world, the trendiest and the most fun to unleash the passion that magical object that is the car. We will focus on the technology and on social networks. Our goal, he says, is to take for hand fans and motorists using the most current tools for the participation of visitatoti and ensure the return so the return on investment for the public in the lead then the dealers. The goal is to create an innovative salon, a new fair concept that makes leverage on the excellent infrastructure of Milan Rho “The key themes will be the life style to involve neighboring worlds and contiguous to the car, the design of which is still the pride of our country. The salon will have as its focal point the green, the sustainability of mobility and especially the technology because the car is a product near the industry of smartphones and digital tablets. Therefore, the information and communication technology devoted his final union with the car in a salon that will be strongly identified as an exhibition of the digital age. “
Into The challenge now for the organizers of the Milan Auto Show will persuade car manufacturers to invest and believe in the formula that is being defined.related articles
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Into The organizers, however, flaunt enthusiasm and safety. “The car – said Enrico Pazzali CEO of Fiera Milano – back aa Milan which hosted an exhibition dedicated to the four wheels of the car pioneer era, from 1920 to 1937. This was the first reason why the challenge has proposed Cazzola has immediately seduced. There’s then a second, which we share with Cazzola: the ambition to give the car a development platform and boost consumption of international level, able to compete with the big salons European and supporting a sector that still has a lot to offer. You can count on a formidable industrial and technological heritage, a tradition of design and taste that the world envies us and – lest we forget – on a fleet of 37 million vehicles. We will make the car show in Milan highlights of this awareness. Milan And convinced that ensuring the best “environmental” conditions for success. Moreover, the fact that Milan Auto Show debuts the first few months of Expo 2015, when the eyes of the world will now all focused on us, can only be one more reason for believing in the event. Perhaps now more than ever we need to go back to dreaming and regain confidence in our abilities. Relaunching car is part of this dream, and the Milan exhibition will be its fuel. “
Into a more general challenge to the Cazzola has many difficulties on the horizon. The dates, for example, remain unhappy, because at the end of the year houses have now presented what they had to submit. And yet the international Milan is certainly superior to that of Bologna, but the decline of the Italian system will not help an event that has the ambition to increase its rate of internationality. There will also face competition from the Bologna Motor Show that next year is under the auspices of OICA. But Turin is also planning a car show. Finally, it is true that the model is the EICMA motorcycle and car, but have a different audience. Alfredo Cazzola puts on the plate the experience of 27 years in the organization of the auto show. But do? We’ll see …
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