smartwatch, despite the hype, will not achieve market success even under the cover of Christmas. Still fail to inspire consumers and their high price is not justified, according to Gartner analysts . Tablet bracelets and fitness will continue to be the favorite items to buy for consumers during the holidays.
It ‘s true that many major manufacturers like Samsung have entered the field of smartwatch but the results were not exactly brilliant. The products, says Gartner, are not very interesting in the eyes of those who buy in terms of design, applications and functions.
Just a few weeks ago the site Geek.com reported the news that a third of smartwatch Galaxy Gear delivered to Best Buy, the largest chain of stores for electronics consumption in the United States, were returned by the owners. The flop is probably due to the fact that this model introduced by Samsung in order to send and receive messages, or answer calls and do not need a smartphone, but being only compatible with a mobile phone from the Korean company. Gear also does not support some basic applications, including those in the popular Google Android device.
Annette Zimmermann, principal research analyst at Gartner, “users expect more” from a product that has a price of $ 200-300, but not yet sufficiently able to interact with other devices on the market. In order to take off the market this technology must be able to do better. The time is not yet ripe for the boom and Gartner predicts that wearable devices will remain only complematari to all phones until at least 2017, with less than 1% of smartphone users willing to replace the phone with a combination of a tablet plus a wearable device.
Maybe consumers can recognize the utility of using a smartwatch leaving your pocket or purse a smartphone or a tablet, but there are several obstacles that impede adoption on a large scale. In addition to the price, an inhibitive factor consists of the design functional and attractive with little screens too bulky.
The ability to break through the market does not depend, however, according to Gartner, only looking hardware. The development of the app and interoperability between different devices represent key elements to ensure the future success of smartwatch. Smartwatch to be designed as objects with a value in itself and not only as complementary devices to smartphones, because it would take them to a fate of certain failure. Once you overcome the challenge of the mainstream manufacturers will have to face new and equally challenging as that in the work environment and the use of BYOD.
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