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This entry was posted on November 26, 2013 at 08:19.
New York – Apple gives you for shopping at year-end hi-tech international, buying an Israeli company of three-dimensional technology. And in doing so strikes a blow to its major competitors – starting with Microsoft – in the relentless battle being fought on the new frontiers of the Internet and mobile gadgets.
Perhaps $ 350 million a giant iPhone and iPad seized PrimeSense, which specializes in developing solutions that enable digital products sensory perception and elaborate movements and scenes in three dimensions. This 3D technology has been used by Microsoft in its game console Xbox Kinect.
The Israeli company has now made significant progress in adapting the technology to the sector of equipment “mobile”, becoming even more attractive: it has been shown to be capable enough to miniaturize its sensors to incorporate them successfully into a Google Nexus 10, an experiment conducted during a developers conference in May. The technology, according to the company, observes the movements and translates them, like human beings, in a stream of synchronized images. On the sidelines PrimeSense has also designed a 3D scanner to be connected to a printer in three dimensions, now at the center of innovation manufacturing.
The movescored by Californian group raises the rumors about his preparations to launch a new and innovative products, such as an Apple TV, incorporating the technology. But not only is television. Apple already had in 2011 filed a patent related to solutions “touchless”, the idea of ??allowing the transfer of content from one gadget to another simply through gestures. “Pulling”, in fact, between the two without ever needing to touch them physically. Apple is still committed to demonstrate that you have not lost the innovative drive that boasted under Steve Jobs. It remains the leader of the market capitalization on Wall Street yesterday and its shares gained 1% this morning to $ 524 in a session of general increases where the Nasdaq is back to pass for the first time in thirteen years the 4,000. But it is besieged by increasingly aggressive competitors. South Korea’s Samsung dominates in smartphones and tablets. Microsoft has in turn raised the bar, absorbing Nokia recently. And Google, whose Android operating system is already the brains of Samsung products, now controls directly Motorola.
Apple that PrimeSense is the second capture of an Israeli company in two years, after detecting the group of microprocessors for Anobit flash memory – other technology for use in its gadgets – in January 2012. The courtship towards the new prey, who recently had picked up 85 million from local investors and U.S. confirming its expansion, had lasted for some time. Ever since last July in the Israeli newspaper Calcalist were filtered rumors on the interest of the group led by Tim Cook. Apple, as usual, has kept a low profile in the operation officially without giving even the financial terms: “From time to time we buy small technology companies, but we do not disclose our strategic plans,” said a spokesman. “We confirm the operation with Apple – added PrimeSense – but we can not reveal anything else.” The next revolution, for now, can wait.
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