Smartphone app: more and more Italians use them to access the Web - Print

Into The data from the Mobile Internet Content & Apps at Politecnico di Milano

Into The smartphone is becoming the gateway to personal Internet: 27 million Italians will have at least one and 22 million use it to access the Internet (so-called ‘mobile surfer’), and by 2013 is expected to overtaking the spread of smartphones on Pc. This is shown by the photograph taken by the Observatory Mobile Internet, Content & Apps of the School of Management of Politecnico di Milano. The research data presented today indicate a healthy market, which in 2012 worth 623 million euro (+20%) between the applications (Apps) and digital content distributed over the network and mobile phone (games, news, video, social network, etc..), the 86% comes from the expense of users, 14% from advertising investments. In particular, revenues generated by exploding App, the most 87%, but also increase the revenues generated by mobile sites, 27%.

Into “The market for mobile Internet connectivity has tripled its revenues in three years,” says Andrea Rangone, scientific director of the Observatory Mobile Internet, Content and Apps. “More and more Italians use their mobile phones to enjoy and buy, any kind of digital content – games, news, music, video, social, etc.. – Either through sites that Mobile App This market – which is now worth more than 600 million euro

Into – is offering great business opportunities to more and more developers and startups. ”

Into Despite not yet see the effects of data-LTE connectivity, which started in Italy only towards the end of 2012 and only in major cities, the mobile internet (ie connectivity Mobile phone / smartphone) will continue to grow strongly, tripling its revenues in three years. In 2012 an increase in revenues of 53% while you wait for 2013 a further increase of more than 30%. The value of the mobile internet reaches so that the connectivity for PC (USB and tablet) which, at the same time, it decreases by 12%.

Into Among the most important factors behind the boom in the mobile Internet there are both the growth of Flat rates for the first time, in 2012, more than 50% of the total market, and the high number of smartphone owners : monthly users that connect to the Internet from your cell phone (mobile surfer), arrived in March 2013, to 22 million [2], already equal to three-quarters of Internet users monthly Pc.

Into The survey conducted on users of mobile internet, in collaboration with Doxa, it appears that the Mobile surfer on average 27 applications installed, but use about half of each month and every two days on average 5, but making 35 detailed visitor to them, while accessing the mobile web (ie via the browser) 9 times per day.

Into “There seems to be a coexistence between App and Mobile Web for consumers – says Guido Argieri, managing partner Doxa Digital – More precisely, the App is absolutely for a few favorite content (social, messaging and games), but the ones used most frequently, while the mobile web is the gateway to a world more varied and generic content (news, information search service, search engine, etc.).. In terms of frequency of use, the App record four times access the Mobile site. ”