Into Warner is the first of the major brands in the music industry to have reached an agreement for both music and for the music publishing (which handles printing music, to promote the music composed by their authors and collect part of the rights copyright), the sources said.
Into Apple only a month ago has reached an agreement for the licensed music with Universal Music, the world’s largest music label, and negotiations are still ongoing with Sony, which is still in talks to settle some specific features built into Apple products.
Into Earlier in the negotiations, the record labels had agreed to leave it to Apple to pay a rate that was half that the labels receive from Pandora , one of the many other streaming services of music in the United States. What has changed, however, according to sources, now the labels want from Apple asking the same percentage to Pandora, or even more. For the Financial Times , citing sources close to the company, Apple initially offered a royalty of about 6 percent (6 cents) for every 100 songs played in streaming, then raised to 12.5 percent (12.5 cents), which is what pays Pandora, other Internet Radio.
Into The labels seem to have changed his mind because of the greatness of Apple, which plans to extend its service to stream music on a global level, as opposed to Pandora, which offers its services primarily in the USA. What is at stake is therefore a very profitable future for the majors by the percentage sought to Apple. The Cupertino company also said that the music labels will have a percentage of revenue from the ads that Apple also plans to enter every 4-5 songs, like the ones you feel about Pandora’s free service. Into iRadio, provided that the name is confirmed, it could be tied to iTunes, and it would be designed primarily for mobile devices. It contains some features not available on Pandora – like the ability to rewind a song, sources say – and there would also be a button that will allow users to easily buy a song from iTunes catalog. Even this could be an advantage for the labels, which collect about 70 percent of every dollar from the purchases made on iTunes. Currently, there are about 500 million active iTunes account, while Pandora has about 70 million active users. Into As for publishers, sources say that the deal on the table – and presumably the one signed by Warner Chappell – publishers will be given more than twice the share of advertising revenue that currently receive from Pandora.The field of music streaming is more and more super-competitive. Google, on the occasion of the conference for developers last month, has launched a direct answer to Spotify, subscription music service called Google All Access. Google is also working on a music service linked to YouTube, which has become the dominant place where young people go to feel (and look) music.
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