iOS7, Mac and waiting for Jony Ive on stage - The Republic

Cupertino Tomorrow will present the new operating systems and new devices. Debut in the software of the controller design, the alter ego of Steve Jobs at the company’s key projects. Mystery on the launch of a new iPhone, the rumors point of renewal of the line computer and a streaming music service from our correspondent TIZIANO TONIUTTI

SAN FRANCISCO – WE WILL ‘a new iPhone, iPad, or even an iWatch? They will be more innovations software or hardware? What will the new ideas that Apple will show the world in his traditional meeting of June for the Worldwide Developers Conference 2013 The questions and expectations never fail before an event with the signing of Apple, and once again it is. The WWDC is the meeting point for developers, who are working with the products of Cupertino and create. An agenda packed with workshops and events, with tickets sold out in infinitesimal time despite the cost.

As usual, at the Moscone Center in San Francisco there will be something to surprise and something that will. Maybe not the anticipated iPhone 5S (but not necessarily), perhaps yes to a new fifth-generation iPad, abandoning the classic chassis and adopting the form of an iPad Mini expanded to accommodate the 9.7 inch display. Surely you speak of software, the new iPhone OS 7 and new for MacOsX. But it will be the first to steal the show: the seventh version of the operating system for iPhone and iPad is a media event almost independent, because it is the first version Os and directed full of Jony Ive, now total deus ex machina for design hardware and now software company. The changes and innovations are set to be numerous, the lightening of the interface – goodbye to the graphic replica of the real-world objects, the technique of scheumorfismo

- And welcome traits and colors simpler but no less elegant, Apple style. The change should not be a distortio n. Rather, in the style of Ive, a chisel work and cutting in German style, eliminating redundancies but keeping the spirit that has made those products at the bottom of the success for the company.

IOS7 then come the various necessary and expected adjustments to the features, in order to compete with Android and now Windows Phone, competitor growing. Certainly, many weight changes under the hood of the system, to harness the power of the devices that will be too far behind without leaving the current ones. The same company is an icon Jony Ive, the alter ego of Steve Jobs in many important moments, a man of absolute trust of the co-founder of Apple, at the center of historical projects and even furious quarrel. A notoriously shy personality, for Apple aficionados would be an event to see it go up in the flesh on stage for his keynote live and no longer recorded on video. And attention to this symbolic collection of the witness is almost as high as that on new products.

There will certainly Tim Cook and Phil Schiller and speak in all probability, as well as figures and achievements of the company, also music. The rumors about the service on the launchi ng pad, iRadio, are now more than rumors. Apple would be ready to compete with streaming music services like Spotify, Pandora, TuneIn. Recalibrating its publicity machine, iAd, to offer spot in the musical flow and thus open the web frequencies of a channel always on, with a pool of hundreds of millions of users. We discuss improvements to the services iCloud, Apple Maps, Siri and integration between iOS and cars. Not to mention Passbook, the utility for digital tickets, which should be enriched with new partners as well as airlines and services already included.

Tim Cook could pull out of the hat with the long-awaited iPhone 5S recognition of fingerprint. Who knows – the iPhone has been an important part of the WWDC when Jobs was. But if there will be smartphones and tablets (never say never), there will definitely Macs And ‘provided an update to the Macbook Air line and also for the Macbook Pro, with a pattern from 13 thinner. For the professional user, wh o does not hide the resentment for not having received a new Mac high performance and configurability for years, then Apple should have in Serbia Perhaps an update of the Mac Pro is no longer a big “tower” but a car from design lighter and at the same time flexible to customize for professional production needs. Later, in autumn, should get the new devices. For iWatch and the iTV there will probably still have to wait. But at WWDC 2013 will see what will be the real heart of the next projects of the apple, the software that moves them and makes them integral parts of everyday life of hundreds of millions of people.