Wednesday, September 4, 2013

The joint venture of Microsoft: he wants to become the new Apple - Il Sole 24 Ore

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Into This entry was posted on September 4, 2013 at 11:56.

Into The joint venture of Microsoft: Apple wants to become the newIn dowry Into the now former CEO of Nokia Lumia will end smartphones (those that were supposed to revive the fortunes of Nokia against iPhone and Samsung Galaxy) and the low cost targati Asha but rather will allow Microsoft to transform into on the phone in an integrated model of Apple. A gift of no small importance. Why spending a lot less than Google for Motorola (12 billion compared to seven in Redmond) you are putting in your pocket your hardware manufacturer, however, in a strategic sector like that of dispisitivi furniture, and asset research in graphene and nanotech. In this way, ideally has closed a circle in perspective could enable him to win in the company what was the role of Rim (Blackberry) in its heyday, when they were still alive and well. “Now Microsoft can offer customers a complete portfolio of hardware, software and services,” said Adrian Drozd, research director at Frost & Sullivan ICT Europe. In other words may appear to companies with their cloud computing services across PCs, tablets (Surface) and mobile phones, integrating in this way the offer corporate related to its operating systems of Windows 8 and Windows Phone.

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  • Into However, the road is uphill. That manger of Redmond is the last chance to play a leading role on mobile devices. It will not be easy because in the consumer market Microsoft’s role is that of the third wheel. The market shares tell all: Windows Phone, the operating system from Redmond is 3.3 percent. To put it another way eight out of ten Android smartphones. A slice of 14% was in the hands of iPhone. The rest, crumbs, is divided between Microsoft, the dying of the Blackberry platform and a piece of the history of telephony represented by Symbiant. Before him into retirement Steve Ballmer has a duopoly that is based on two ecosystems of software, applications and services that appear on paper unreachable. “Mobile phones are commodities,” said Ronald Klingebiel, an analyst at Warwick Business School. “They are windows on the cloud services. They are very tiny differences between them. They can change color, have a battery more o r less long and more or less large touch screens but the substance is represented by the online platform. “

    Into That’s why shareholders do not regret the Nokia business phones. The decline of the Finnish giant has not started in 2011 with the agreement with Microsoft. But even earlier, much earlier in 2007 when the telephony world has changed its face forever. In that year the couple Brin-Page Google put on the plate awards $ 10 million to attract developers on its nascent mobile platform a year later took the name of Android. In those days Steve Jobs was practicing on stage at the Moscone Center in San Franciso to present his iPhone. In that year in Oulu, the largest research center of Nokia, engineers and technicians instead of worrying about what was accdendo other side of the world were working hard on Symbian, the operating system then this three-quarters of phones in circulation. A software that turned out to be weak to interpret the ambitions of future smartphone. The result? They came with the smartphone and they began the decline of the market for low-end phones that Nokia has sunk, after which for 14 years has dominated the global phone.

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