Google, the past and future of search - Computer Point

Into Mountain View celebrates 15 years since the revolution of Internet search. And it brings a new version of its algorithm: For best results in line with the complex demands of users

Rome – In the 15th anniversary of the revolution of the search, as Google have led many journalists to wander through the rooms of the house where it all went in early September in ‘year 1998. With the new celebratory doodle (users can click on the birthday cake to start an electronic play very similar to the one known as “pot” or “piñata”) and the press around the home of Menlo Park (Susan Wojcicki’s garage, ex-wife of co-founder Sergey Brin), the giant California celebrated by announcing some new features in its search algorithms and ranking on the desktop and mobile.
With a bit of nostalgia for the passing years – was launched a special easter egg from Google search that returns a version in 1998 vintage of the search engine Californian with a lot of old logo – the company Mountain View looks to the future of the global search with the strength of his leadership in market share. Presented by engineer Amit Singhal software, the timeline of Google Search is started from the domain registration google.com Now to get to the service and the latest intelligent features of online search.

From the old and slow computer 1998 to the explosion of mobile connections, Singhal presented the latest updates Bigg algorithm – codenamed Hummingbird or, in Italian, Hummingbird – that will take advantage of the vast potential of so-called Semantic Web users to return more accurate results and especially in line with the individual requirements . With the review of the updated Knowledge Graph , Google will present results that answer questions too complex, such as a full rundown of Impressionist artists.Into

In addition, the new version of the search engine Californian offer mobile users the ability to to compare two specific query – in the example given by Bigg, butter and olive oil – for better understanding differences within a given topic.

While there is a new release of the app for iOS Google Search – users of the iPhone and iPad will be able to set the reminder and then view the notifications at the appropriate time, for example in a supermarket to purchase good food – the new algorithm Hummingbird is veiled by an aura of mystery. It is assumed an increase in the price of advertisements related to the search , if those sites demoted by the new ranking mechanism should feel the need to invest in order to reposition itself and attract new visitors.

As explained by Singhal, the changes introduced by Hummingbirds are necessary since an increasing number of users relies on the results of long and complex query into the search box, rather than a few words related to specific topics . The advent of voice recognition technology on smartphone and tablet devices allows sequences of spoken sentences to look like a real man-machine conversation.

Mauro Old