historical Overtaking Apple against the Coca-Cola after 13 years of unchallenged rule loses its leadership in the ranking of most profitable U.S. brand. This was revealed by the New York Times. The overtaking Apple was perhaps only a “matter of time,” said Jez Frampton, CEO of Interbrand, a company that deals with market valuations since 2000 and ranks the. From 2011 to today Apple has climbed seven positions.
The report estimates the value of the Apple brand at $ 98.3 billion, an increase of 28% compared to 2012. Also increased the value of Coca Cola to 79.2 billion dollars but not enough to stay at the top of the rankings for the 14th year in a row. In second place is Google who has climbed two positions over the past year.
No comments:
Post a Comment