Monday, February 3, 2014

Facebook, the virtual town square - Reuters

Network “social” was born in February 2004 and now has 1 billion 250 million users

On February 4, 2004, when a student at Harvard in T-shirt and torn jeans Mark Zuckerberg, 20, launches start up ‘Facebook’ does not exist in the company consists of five friends, “charts” charts to study market segments where growth is greatest. Then come, with investors, the success, the envy, the film and the first article in the New York Times, May 26, 2005, stunned the guy Zuckerberg has persuaded the financier Jim Breyer of Silicon Valley to invest 13 million in its idea, that involved in only one year and two million eight hundred thousand students scattered for 800 college campuses of America.

good investment, users today are a billion and 250 million, the nation Facebook dominates the planet. Ten years ago – if those “charts” there were and there were – the growth was among the young, a million blue jeans to look for friends online in the U.S.. Today, Facebook is growing with more speed between citizens aged over 65 (CGIL retirees plays digital literacy programs between the members) and the country boom 2014 will be Turkey.

The Stock Exchange has been reached, in fits and starts, in 2012, one of the analysts’ doubts about the arrival of a certain disaffection advertising and adolescents. Fly for some time the myth “Facebook goes wrong between the boys”, “teenagers prefer Snapchat” text messages that disappear on their own, mocking NSA and Snowden in the future. A survey by the Pew Center deletes the fears of social media, the kids do not leave Facebook (there was a humorous debate with Princeton University, about the first close its doors due to lack of young people, the campus or Facebook).

high school students are changing their habits. May or may not be on Facebook, but they are always linked. Ten years ago, no one of the pioneers of the community Zuckerberg reached via smartphones, cell phones of the time did not give access to the web. Today, 945 million users, mostly young people, engage Facebook via mobile phones away from the idea of ??Bell and Meucci communicate with sounds, and more and more kiosks, libraries, clubs, bags, film libraries, stadiums, museums, markets and political forums pornographic pocket.

Facebook invoice six billion Euros, but the reason why Mr. Breyer put the first, crucial, $ 13 million, says all the success, has the culture: “It is a market that has a huge growth potential, and organic the Facebook team is intellectually honest and with a brilliance that takes your breath in understanding the experience of student life at the college. ”

What neither Zuckerberg nor Breyer had expected – and that should make us think again – is that retirees Matera, fishermen in the Philippines, home of Chicago and Rio, bankers in London and Macau, priests and scientists in Accra at the North Pole , would behave exactly like the teenager ten years ago, deciding what to love, make friends with who, who bind via Facebook.

What

polls schematic – who is online and who is not, who uses the web and who is not, who goes on Facebook and who is not, who reads the newspapers and who are the sites – fail to grasp is the capillary penetration of social media in our times. Half of the people who is not registered at Facebook, but uses the web for work, living at home (source: Pew) with at least one joined Facebook. Which means that those fathers, mothers, sons riluttano to Like, friendships, fotine posted repaid in spades and hearts, they are still in the galaxy Facebook, their faces appear in the same Instagram photos, their comments will pop online, their stories and judgments come in the aquarium of the Network Many Facebook users criticize, find him arrogant, pushy, but remain and those who ask why, they respond with an ancestral fear: “I just feel, I’m afraid of losing something.”

Ten years ago the boys then made rich because Zuckerberg had first caught their deep desire to remain united forever, “Forever Young”, as in the four years of college, for many Americans the most carefree. Their younger siblings do not need a link in order to feel connected, they live in an environment saturated with communication, from WhatsApp, Tumblr, Pinterest and Twitter, where it should be, if anything, do not overdo it with the photos online if you do not want bold for trouble with the teachers or to work.

Ten years ago, Facebook was the virtual town square, as in the 50s, all the bulls still looking for a girlfriend, girls busy chatting among themselves and ignore them. Today, Facebook is the same as the square of virtual country, but in 2014 the girls through the distracted on the subway or on a Vespa, friends or friends of charge quickly, and turn away in every direction of the infinite web, listen to headphones in your ears without anyone.

Twitter @ Riotta

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