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(ANSA) – Rome, 27th FEB – 12% of online consumers regularly shopping from Italian smartphones and tablets, and 47% use social media to follow a brand or discover a new one, compared with 23% in the United Kingdom. Are the data from a global survey of PwC in Italy has analyzed the behavior of more than 1,000 people. The ability to find better prices is the real reason that drives consumers to buy online (70% of respondents), but also because they can buy from home (51%).
(ANSA) – Rome, 27th FEB – 12% of online consumers regularly shopping from Italian smartphones and tablets, and 47% use social media to follow a brand or discover a new one, compared with 23% in the United Kingdom. Are the data from a global survey of PwC in Italy has analyzed the behavior of more than 1,000 people. The ability to find better prices is the real reason that drives consumers to buy online (70% of respondents), but also because they can buy from home (51%). 
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