Milan, February 20 (AdnKronos Health) – The news, scientific, is one that will appeal to marketing guru always looking for new ideas to push a potential buyer to checkout: women are more likely to buy during the month in which they reach the peak fertility. No matter if they just took the salary, or whether on the contrary the month is winding down and the current account cries for a mysterious law decided by mother nature, ovulation turn on the desire to fill the cart. When it comes, comes. To shed light for the first time on the links between shopping desires and phases of the menstrual cycle is one American study of 500 women aged 18 to 40, published in the ‘Journal of Consumer Research’.
Earlier research – remember the ‘Daily Mail’ – had already shown that in the week of ovulation women change their habits in the approach with romantic dates. Now the new work, 4 experiments that evaluated also users of hormonal contraceptives, seems to confirm this: “Just as a fisherman casts into the sea a large network – sums Kristina During the University of Texas – ovulation in women seeking to launch many ‘love ‘into the fray, so as to widen their range of suitors to choose from. And this desire to have a greater variety of candidate partners – have discovered the authors of the test – triggers a mental attitude that also induces a greater need to own objects “.
From the dress to accessories, the latest news on the shelves of the supermarket to the most modern technological devices, everything seems irresistible in the eyes of a woman who is ‘in those days’. But beware: when the researchers asked the participants to imagine engaged “in a loving relationship with a partner desirable”, or when the married were asked to wear their wedding ring, the thirst for shopping from ovulation seemed off. How to give reason to the ‘I’ of the Romantics: true love can not be bought.
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