Into Tim Cook reduces the expectations of important new hardware for the spring and summer and autumn and invites us to look to 2014: “Coming very important things” that could be iPhone 5S, Cheap iPhone 5 and iPad. And then he adds, “also invest in new product categories»
If someone looks Into the late spring or summer rush to the shops to buy some new Apple would do better to reduce delays and waiting for the fall and maybe even next year. This what you can anticipate after listening to Tim Cook respond to analysts urging him with a barrage of questions at the presentation of the fiscal results. Into While dodging the most insidious with which his interlocutors tried to get him to anticipate some of the things that lurk in the labs of Cupertino, the CEO invited to focus on the goal “late 2013,” and in particular on autumn of this year and then on 2014. At that moment, Cook said “come new hardware, new software and services unbelievable.” When asked to specify the dates (“you mentioned to autumn, it means that there will be no new products until that date?”), Cook has glossed over by saying “I do not want to be more specific. In the fall there will be things very interesting and so will also t hroughout 2014. “Into What we can be so interesting we can only imagine, but surely you can see in these words a call to wait, well that goes, September for the launch of the new main expectations for this year: iPhone 5S, iPhone low cost and iPad 5. But among the new features coming there would be “new product categories,” said Cook explicitly. Apple has added the CEO, sees precisely in areas other than today attended a factor in increasing sales and profits. If anyone is thinking of those who read the smartwatch or TV, it’s probably in tune with what they thought all those who have listened to the presentation of the fiscal results and responses of the CEO. Into Cook has also cleared the field on the prospect of an imminent launch of an iPhone with bigger screen of the present: “The 5-inch display of the iPhone – said the CEO – is the best in the world at this moment in the relationship between resolution, white balance, lo ngevity, portability, compatibility. Our competitors to launch larger screens meeting have gone to significant compromises in many of these areas and we will do the same until at least exist as the need to make such compromises. ” And if there will be an iPhone with a 6-inch display, there will be, at least for now, an iPhone that invests in electronic payment “is in this niche of childhood Cook said – has just risen from the earth.”
Into Finally, there was no way of even a small, but significant, mea culpa on the matter rather convoluted and difficult the launch of the iMac arrived late in stores and long remained available in limited quantities. “I do not like to look back – said Cook – were it not that this sometimes helps us to understand what we did wrong and do better later. In the case of the iMac if I could rewind the tape I probably would have announced after the end of the year. Our customers have waited too long, “
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