Step onto or relocate into employment; in a market in crisis and transformation at the same time. And do it as women, who generally still is to deal with incidents of discrimination (by lower wages, bullying, etc.), even in our society, even in the civil Emilia Romagna. Offer an answer to the problem of unemployment among women is precisely the challenge of Work wide women start up bolognese, which was created as a kind of platform social learning dedicated to the education of women through the web. The community provides to unemployed women, unemployed, esodate, skills and tools to propose or (recur) in the labor market.
We asked a few questions to Linda Serra, CEO of Work wide women , and his team, to understand what the situation of the labor market in our territory, what are the jobs of the future, such as strategies to find rewarding employment.
Let's start from the beginning, you speak exclusively to women. Why? What are the biggest problems for the "fairer sex" in the world of work today?
Let's start with two facts: today 12 million Italian women are unemployed and 7 million of these are daily connect to the Internet. Starting with a problem we then saw a possible solution.
Work Wide Women in short targets women because our goal is the inclusion of women in the technology sector is constantly growing and characterized by a strong male presence. We do not want to exclude men, but include women in an ever-changing industry and offering new professional opportunities.
We appeal also to women either at the entry into the working world, both of them later relocation work, with a view to acquiring new skills aligned with the demands of the labor market.
What are the winning strategies to reposition themselves in the labor market?
At a time like the present you must be flexible and be ready to constantly update according to the demands of the labor market and the changes taking place. The world changes and technological development sets new paradigms in any sector, including in the area of labor. The needs of individuals change and with them the services and procedures for tenders in which companies must adapt quickly. This can not but have a direct impact on the way we work and the skills needed to meet the new occupations that arise from day to day. To join the world of work must be formed and constantly updated on the news in the field and be ready to change skin quickly. We live in an age when the time grows short: we can not think that the skills acquired even just five years ago are sufficient to ensure adequate preparation for a long time.
Your project is to provide tools and skills for tomorrow's jobs. What, then, the jobs of the future? And what are those that offer more opportunities in the market bolognese?
The jobs of the future are certainly all those connected to the web and new technologies. Each year the jobs in these areas increase more and more, and companies often struggle to find the right resources. Some of the professions most definitely look for when they are social media manager, community manager, web designer, app developers, social media analyst, social advertsing specialist ... to name just a few.
To go further and specifically mention the Bologna market, compared with professionalism, we can start from a project called "Economic Graph", aimed at a global mapping skills, conducted by LinkedIn, which analyzed five Italian cities, including Bologna, from the point of view of employment. From this study, it was found that the skills most sought after in our area are primarily those involved in the so-called "lean production", followed by web programmers and Java developers.
Essential know juggle today with technology. Applies to the new professions to those 'traditional'?
is essential to know how to juggle with it. Today we witness a strong digitization of all trades, even the most traditional: for example, those related to the world of craft that has long espoused technology of 3D printing and laser cutting.
Or the work of the secretary , which in other countries is already a profession heavily digitized and that would be huge benefits from the use of specific software, or to the store / locale that has to be present on social order to reach more audience as possible.
Your project starts by looking at the problem of unemployment. The data are still so daunting? And Bologna, than the rest of the boot, as it "involves"?
Data on unemployment, as we stated previously, are unfortunately still daunting, particularly as regards women . Unfortunately, the data over the past year have deteriorated compared to our analysis starting. To date, the national women's employment is 46%.
If we look at our city, compared to female employment, is located in a prime location: albeit down one point from the previous year, you can record that the matter of employment of women amounted to 62.7% (official data Hyperbole).
addition, although Bologna for 2014 dropped to 2nd place as the city with total and female activity rate higher Italy, respectively 74.7% and 68.5%, surpassed only by Florence, it can still say that the city of Bologna maintains a good level. Moreover, ¼ of enterprises is run by women, namely 22%. Therefore, we can safely confirm that the area of Bologna is indeed a fertile ground on which to work. The more negative note is that relative to the rate of inactive people, where women between 18 and 29 years are 63%. For this reason, it is necessary to work to reduce these alarming percentages offering training that puts women in a position to face head-on the labor market.
Linda Serra, she is "Mom" www. How did your reality? Bologna and Emilia Romagna could do more to promote business ideas that depart from the territory, such as yours? What are the main difficulties you encountered?
Wide Women Work is born from my idea: after several years of experience in the field of gender and digital I intercepted inside my network need to receive qualified training and modern After learning quick and easy. The platform was created to give women in the most smart can a set of tools to facilitate the update of skills and facilitate refresh the professionalism of those who attend our courses.
Work Wide Women is a platform on which it is can purchase courses Quick, compact and haunt you in self-education at an affordable price and in a manner totally flexible.
Wide Women Work In 2014 he won the grant of Telecom under the program acceleration TIM #Wcap. To date, the startup is headquartered in TIM #Wcap Bologna in via Oberdan 22.
The external difficulties in founding a start-up are certainly bureaucratic. In Italy there is a facilitated system for start-up both from the point of view of taxation tax services. Start a start-up is just as complicated as setting up a business more structured. Professional services cost the same way for both companies structured for the newborn and the tax treatment is the same whether you invoice a few thousand euro is who bills million euro. From the point of view, launch a project start-up is to be ready to work day and night, on weekends and bank holidays. Giving up often with friends, family and a style somewhat carefree, those who work from 9 to 17.
The advantages are to work for your project, get up in the morning with the desire to do better and can not wait to get to the office to carry on your business.
addition, both the objectives we pursue, is for the organizational arrangements that a start-up grants you, you can work better simply relying on a good team independently and efficiently and a good internet connection ... this of course is a double edged sword!
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What are the projects that go most proud of?
Although games recently, we brought with interesting projects, including one called WWWx30 made possible thanks to funding of the US Embassy and with partners such as Google for Women and Telecom. The project has been to train 30 unemployed girls Italian and foreign, throughout Italy on the figure of the Community Manager, which is found to be a very professional company demands.
Issues included ranging from the basics of Twitter to Facebook as a marketing create and manage a blog, not to mention the part of the analytics and identity management of a brand on social media. The girls followed the course (fully online) mode in social learning and also held a workshop of the course. At the end of the path, it will be inserted in the company and already beginning to see the first results: two girls are selected from libraries Coop for an internship, one has already begun and the other will be inserted at the end of August. Among other things, these are two women who do not fall in any of the instruments of active policy, as collateral young, having both the 40 and then select its' expertise to follow specific projects. We are very proud of these results, as evidenced by the projects we pursue and we believe they reflected in the actual labor market.
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