The importance of packaging. Giuseppe Di Martino pasta … – Gambero Rosso

 Quality and innovation. Giuseppe Di Martino and paste

 If we were to elect an ambassador of Italian pasta – that of quality – in the world, one of the first names of the Rose Giuseppe Di Martino would make her look good. The patron of the Pastificio dei Campi, secular activity of Gragnano that has just celebrated the centenary, although aware of the success of a brand which exports 93% of its products in 32 countries around the world without ever coming less control over the quality, is a volcano of ideas and a great example of Italian entrepreneurship.

 Since the end of 2013 Di Martino is owner of a brand as well known in the landscape of Campania, especially in the city of Salerno, where the historic factory in Via Tiberio Claudio Amato likely not survive the bankruptcy, marking the premature end of the dough Antonio Amato. After a year and a half, Di Martino can reveal its action plans for the revival of pasta that will bring to market internationally the pride of the Cilento and Amalfi Coast, with the repositioning bell at the top in the industry of durum quality.

 Packaging copyright: the colors of Vietri ceramics on packaging Amato

 The surprise effect, which anticipates the innovations planned for the coming months, is in the packaging, which only days ago was officially presented, and it tracks already on some shelf. Impossible to miss. Leading the Pastificio dei Campi Di Martino has accustomed us to a significant effort in revolutionizing the role of packaging (before too marginal) in the field of pasta, now it produces an attractive design able to remember at first glance the tie pasta Amato with its territory of origin, that the Craft pottery made a boast. In fact, the new look of the packages of pasta is characterized by colors and graphic designs of the famous pottery from Vietri.

 Then we will proceed with the most significant changes: from now on the offer of the brand will expand to include products related to the Mediterranean Diet, from oil to flour, tomatoes, to include a dedicated line to the products of the sea, They will be presented to the public at the upcoming Milan fair Tuttofood. And soon it will be activated the mill with the hiring of twenty new units and the ability to host a Salerno – where there will also be a center for research and development – young people from all over the world in a mutual exchange of ideas that they point in the direction of ‘ technological innovation. Possible goal: to regain a position in the top ten Italian player in the industry, winning back the market share that the company held in the past. Looking even more attractive to foreign markets, such as the Middle East. Meanwhile, we enjoy the new packages of pasta Amato. Which, admittedly, are a feast for the eyes.