Instagram, the 15 seconds of video sharing - Computer Point

Into The application controlled by Facebook offers the opportunity to share short videos, or the length more than twice that of micro-video on Vine

Rome – A quarter of a minute could revolutionize the whole market linked to the sharing of online video, after the jolt settled by the giant Facebook with its photo sharing platform Instagram. Among the co-founders of the popular social application, Kevin Systrom announced the launch of the function video on Instagram, for the diffusion of short home movies between operating systems iOS and Android .

“What We did it for the photos will also be valid for the video, “Systrom explained briefly on the official blog of the service. Users connected to the platform of San Francisco – 130 million monthly active, at least according to data pitted from Instagram – can take advantage of one specific button video camera to record and share video clips from last no longer than 15 seconds .

Beyond the temporal fragility of fame Warhol, the limit imposed by Instagram closely resembles that of Vine, the application chosen from Twitter for sharing

micro-video of just 6 seconds. For a first comparison between the two services, Instagram has provided a package of 13 filters to achieve the same visual effects of the photographs , with the possibility of eliminating the last clip realized.In addition, the video function on Instagram allows its users to stabilize images , while Vine will by its ability to embed videos into blogs and websites. A purely social level, the films of Instagram will be shared on a larger number of third-party platforms, from Facebook (of course) to Twitter, Tumblr, Flickr and Foursquare.

Some people have pointed out, however, as loyal users Vine ( Twitter) will remain anchored to the application, while video on Instagram will be diverted to those who already enjoy photographing food, feet and small pets. For now, the strategy of Instagram seems a little aggressive, since no advertising message will be introduced in the new feature video sharing .

Yet, with 16 billion pieces of content shared today The Facebook platform is tempting to the lords of marketing and advertising, which certainly have noticed the latest figures published by the company for analysis eMarketer : advertising tied to online video will attract a total cost of 4 billion dollars at the end of this year, ready to rise up to 9 billion by 2017 .

Mauro Old

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