Apple, Ive hand on the iPhone and Mac: new look for iOS, comes the ... - The Republic

Apple unveils the next computer platforms, OSX Mavericks, and mobile iOS7. They will arrive in the fall. More polished interfaces, in terms of functionality as desired by the chief designer. Here comes the streaming music service, free, integrated into its operating systems. Macbook Air with super batteries that last up to a day. New MacPro space look smaller and Envoy TIZIANO TONIUTTI

SAN FRANCISCO – ‘in California that the digital heart of Apple began to throb, in a garage with workshop in the two Steves, Jobs and Wozniak, who would give life to the history of technology that most impressed the popular imagination in the last thirty years. And in San Francisco, every year the Mela brings together the community of developers at its Worldwide Developer Conference, WWDC for short. Here are all the big software names until the adolescent who writes “app” in his room. At the risk of impinge on the right one, able to surprise the world and bring home a few million dollars. And then come back next year and pay the participation fee, $ 1600, a little ‘more light-hearted. Odds still sold in 76 seconds, as Tim Cook said from the stage. The novelty of the WWDC. But this year is first of all Apple pointing to amaze. The California-based company must innovate, someone asks a market fundamentally c hanged and grown enormously since the launch of the first iPhone and iOS system, now in its version 7. And Apple, run by Tim Cook, who sets out on stage as usual numbers and successes, now moves into an area where, while remaining a leader in earnings and earnings distributed to developers, opponents do not grant truces.
And since the graphics of the event, which reflects the new software products, we understand that Apple’s move is a new

departure: new characters, different fingerprint image. The iconography chosen by Jony Ive has to share her figure in simplicity. He leaves all that is has had its day, fast in the world of hi-tech: goodbye to the cats of Mac OS X, which for the new version abandons names based on animals to get one of a location surfing in California , Mavericks. Farewell to scheumorfismo of iOS as it has been known so far, and welcome transparency: more polished interfaces and operation more clear, then not only aesthetic. IOS7. < /Strong> The work that Jony Ive has played for create the new version of Apple’s mobile Os appears as a logical continuation of what has been done with the hardware: eliminate what is not needed without affecting the pleasure for the eyes, even if exalting. And above all combine graphic design and effective functionality. Thus, iOS7 lose some ‘of those glazes that so far have marked the graphics, giving clarity and highlighting color. For shadow leaking, but iOS7 buy functionality. a control center that allows you to manage the device without getting lost in the menus, a system to remotely lock a smartphone stolen, completely renovated and a browser with navigation charts, adaptive capacity of the system to make the best connections. And then all apps system completely rewritten, mainly to the benefit of Photos, now able to index your photo albums in a highly graphic, with a view that is called “Moments”. Photos bids farewell to the stage of the keyno te with a jab to Instagram, with the ability to apply filters to images. Also increased the possibility of sharing with Airdrop, a file-sharing system “without touching the phones,” they joke from Apple. And for those who wonder if the Apple environment is still closed, yes, it is, but is a feature inseparable dall’esperiena user as understood in Cupertino. Certainly the graphics of iOS7 itself is a media content: the vision of Ive, Jobsiana but also European, forms, content, and then the machines and the possibility of interaction must match. The arrival of iOS7 is planned for the autumn, with the new iPhone and iPad in the launch pad at the same time, and about which today was not revealed anything.

The turning point of iOS is clear and the baronet Ive seems to have made the maneuver in an extremely technical, not to mention the art. And above all, the future of Apple in a few years: iOS is the system that will liven up iPhones and iPads, of course, but will also be the heart of the new frontiers of Cupertino: wearable technology, with the iWatch coming in the next year, and television as well as the intended Steve Jobs, author of the idea of ??the iTV which should see the light by return. Hence the importance of the functionality is in the foreground, as well as the scalability of the system graphics interface. That must be usable on small displays such as a clock and as large as those of a TV, via smartphones and tablets. And in the car is no accident that the keynote of Eddie Cue has been dedicated to the improvement and integration of Siri for iOS and cars, to allow the user to talk to the machine, for now limiting the experience to navigation and entertainment but maybe one day to be ferried without touching the steering wheel.

New Mac It will be called Mavericks the next version of OSX, the operating system for Mac One of the most acclaimed by the public sophisticated management of multiple displays and the introduction of tags to index the entire contents of your computer at will. The finder is now navigable through cards just like the browser and allowed to do so far as third-party app, Power Finder. Technically, says Craig Federighi, “an amazing thing: Mavericks get to use 72% less processor thanks to all the technical innovations.” WWDC is also an opportunity to refresh the Mac line with the new Macbook Air updated the chipset and battery capable, in the words of Phil Schiller, performance record. And then the long-awaited Mac Pro to the world of creative professionals. Revolutionized in form, very powerful on paper (but still do not know when it will arrive on the market and what it will cost), a kind of Eldorado cylinder-shaped, an object from space rained i ntended for those looking for the most powerful Mac on the market.

Radio iTunes and iCloud. In addition to a fresh start on the platforms, in Cupertino have also clear that it is necessary to rethink the services. Strengthening the Apple Maps with an SDK for developers, but also the user experience, with the magic words that have become “Cloud” and “Streaming”. She decides to iTunes Radio, a direct attack on the ground of Pandora and Spotify. In essence becomes iTunes store as well as a huge web broadcaster with more than 200 stations, from listening interspersed with free advertising, for those who are absent subscriber to the service iTunes Match. Arriveràcon iOS7 and with future versions of iTunes for Mac and Pc. The idea is to let you discover new music based on your tastes, then that will be eventually purchased from the iTunes Store. The 300 million recorded in the iCloud will then have new opportunities to use the clou d of Apple, both in strengthening the connection between the iWork suite of applications with the network, and for the protection of personal data and passwords through iCloud Keychain, which replicates the login credentials on the devices you want.

scenario. Apple decided for a new beginning, that will lead to other products. This WWDC is a watershed between the company and the first one that will be, that of change that Cook has decided to tackle entrusting the creativity of the mind and arm Jony Ive. A figure with which Steve Jobs has worked for years in direct contact, able to translate into projects and products visions of the leaders of Cupertino. The man who designed and created materially iPhone, iPad and Mac series of current. English by birth and Central European section for professional notoriously very shy character. And but when taking the word in the video iOS7, it drops the theater. References to California, both in the names of OSX in the ad business, are the stretch in which Apple tries to unite his power company currently living America. Not by chance you return to produce the Mac negi Use. The people of Apple and the market needs a name, and more than a name, a new icon for the A merican industry. And they can find two in cnnubio Cook-Ive, who has set the company’s course years ago along the lines of high-technology services usability and design of a high-precision, but without an excessive load of seriousness. Indeed lightweight enough to feed the myth of the apple Cupertino, made of views but also of numbers, important numbers.