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FURTHER READING google, waze, social networks, traffic app, mountain view, israel, facebook

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Into Milan – Google burns the competition and buy Waze , the app that uses the GPS smartphone as a navigation and traffic information in real time. A winning idea developed by the same company created in Israel in 2007 by Amir Shinar, Uri Levine and Ehud Shabtai (two businesswomen and one engineer with a degree in philosophy), which has gained nearly 50 million users spread in more than 190 countries . Numbers important for a very active community, ready to work together to simplify travel and trips with accurate and timely reporting of incidents, changes of signs and traffic jams. Where Apple had failed before and then Facebook – the social network was close to the closing the deal but jumped to the veto of workers Waze to abandon Israel to move to the U.S. – can Google, which according to rumors from overseas has put into the pot an amount equal to $ 1.3 billion . An investment bodied, for some analyst too, but that goes in the right direction. If the move of Mountain View is primarily defensive, aimed at protecting the dominance of their Maps removing one of the best services in the market to rivals (see Apple), the acquisition of Waze could be a panacea for reviving Google+ , the social network that despite many attempts still struggling to establish itself on a global scale. It should not be overlooked, in this sense, that the most experienced users of Waze are part of the Apple ecosystem, an important detail for Google so that could add another arrow to the quiver of social Google+. Future Developments aside, however, the only certainty right now is that Waze will continue to operate in Israel while being independent of Google although it is inevitable that different aspects of the app will be implemented on Google Maps, which widens the audience of Waze grows well in quality and popularity. Into Into Thursday, June 13, 2013 – 11:41 Last update: 11:43 Into Into WOULD YOU RECOMMEND THIS ITEM TO YOUR FRIENDS? Into Into BECOME A FAN OF THE MESSENGER OTHER ITEMS class=”c51″> Prism, “Twitter is the only hero of privacy? “Security, Privacy and DataGate Into Prism, Google and Facebook are defending themselves: “I never took part in the NSA program” Into src=”http://www.ilmessaggero.it/MsgrNews/PANORAMA/20130521_flickr.jpg” Yahoo relaunches Flickr photo with mega hd free archive for each user Into Google Inc., Mr. Larry Page Google Glass allow the facial recognition? Into src=”http://www.ilmessaggero.it/MsgrNews/PANORAMA/20130422_cispa90.jpg” Anonymous launches strike against the web CISPA

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