Monday, October 5, 2015

Because in the real Expo show it is people, not the message – The Gazette

Yes, there is a lot of people: good for Italy, in every sense. One can not but rejoice in times of crisis. But people are also the beauty of Expo, is indeed the show more interesting of the great international fair, and perhaps the only decisive.

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The success of Expo is people. Yes, there is a lot of people: good for Italy, in every sense. One can not but rejoice in times of crisis. But people are also the beauty of Expo, is indeed the show more interesting of the great international fair, and perhaps the only decisive.

RELATED So the Italian Stock Exchange winks SWFs visiting Milan The former president “poorest of the world” Mujica unhappy Expo GMO A queue Expo is no transparency The common people of many nationalities, but mostly Italian, who crowded the turnstiles d ‘input with the trolley and backpacks, which pours on decumano invented the artificial city. Fat people, thin, beautiful, ugly, colorful, who crowded the stands of countries often unknown, from Oman to Turkmenistan, from Angola to Ecuador. People sitting tree of life for 5 minutes of the show or who pushes to see a Chilean folk group or making queue to squirm for a few seconds in front of a screen of the stand of Coca-Cola. What do you look for all these people? What he says without saying, with their behavior?

We are made for the world. First of all the curiosity of all countries, especially the lesser known (in the day when I went I was the only American stand without a tail). A thirst for discovery that has not waned, despite TVs and bad omens of the intellectuals on the wickedness of the times. All, knowing everything, it is a dimension of the human soul and the Universal Exhibition always tickles this size, and is the reason for its success.

We are made for a party. The second essential dimension of human beings that Expo brings out is that we like to celebrate. The days are made for the rest and, as accustomed to every form of pleasure cheap, the idea of ​​a party, to be pleased with the beautiful and the good, to be free to do what you really like, continues to draw us. In this, the Expo is no different from the truffle festival in a village in Molise. This also explains the success of the festival, does not invalidate the Expo.
Way out, one wonders whether we were happy, if other people have been. And here the taste a bit ‘bitter opportunity not fully accomplished feels. With honorable exceptions, but the stands are not very different from those of the truffle festival or tourist shops in airports. The content is in the shade, apart from a general appreciation of the importance of food. The eleven year old son of a friend of mine says he could call him “The foods in the world” instead of “Feeding the planet.” Not wrong: the message is weak.
As for entertainment, the new technology are amazing and, perhaps, excessive state control of the stands does not help. There is the best of every country, but every country does its best. And if Benjamin is right in saying that in international fairs you should see the emergence of the next art, the next chapter in the history of the human spirit, we understand that we are only at a time of research, where we express the need for new forms that combine the pleasure of touching a real plant or to walk on the strings rough with sophisticated video and fast, and with all kinds of music. There is a thirst for integration of different shapes in a single gesture. For now, however, the meaning is not clear, the gesture remains unfinished and the need remains a bit ‘more dissatisfied than is the case after every party. Worth going? Certainly, there is the world and is a party, where is the spectacle of ordinary people, infinite passion for life, happiness, world. The real show is us. ->

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