We have less and less time. And even those who are learning, slowly and with the complicity of the web, watching TV more actively. That is, choosing what to watch more carefully and not tune to a channel without perhaps even knowing what transmits at that time. Publishers television, then, have less and less money to invest. While the costs of production for a television product remain high. They must be exploited to the maximum and for as long as possible. What is happening behind and in front of the television is profoundly changing the future.
That will be – apart from some channel of public information and all news – less and less the preserve of the so-called television “flux”, with a series of programs at various times of day, and more and more similar to a library to draw from the program that we want.
Not only. The challenge will shift from individual television channels on various platforms “on demand”. By Channel 5 and Raiuno – to make the current names – Sky on demand, Apple TV, Infinity Mediaset, Chili, etc. TimVision. Italian throws himself into the fray from 22 October also the American Netflix. The United States is a real colossus, which has also produced exclusive series of success as House of cards .
But Italy is not America. Since we offer tv it is disproportionate – just count the only programs of digital terrestrial – and the crisis does not help new businesses. On one point, however, Netflix and its competitors seek to leverage: the fact that a large slice of Italian is not satisfied with current TV offer. The truth is that no channel and no platform can never satisfy everyone 100%. So, everyone tries to conquer promising innovations (technological and otherwise) and generic “wonders”.
It also does Netflix, which promises many new features and builds on a monthly price of subscriptions . No one tells you that you have to see it to be better equipped with ultra fast internet connections. No one tells you exactly how many programs (films, TV series, children …) will be available from 22 October. And if you ask him how many will be in Italian, the answer is ready: “all the contents will be dubbed.” Sure I can count on the unconditional support of many media, Netflix is proposed as the new savior of disgruntled TV. But the next real battle will be neither between television channels or between TV platforms, but on the content.
Who will have the best programs, movies, cartoons and documentaries, and with the best price, win . The “brand” or the name of the company that will offer them to us, it will be less and less important . That’s what, in some ways is happening to the news on the web, social overhead: the mass is no longer as important as it is the head which carries a news, but who comes first and maybe the screams louder. In the future, it seems that the web will increase the demand for quality and to win will be those who will have the best content, more carefully and thoroughly investigated.
The rule, however, does not change: those who have – and will – the content “stronger” win. Why Netflix but also Amazon and Google are increasingly working on the production of their television products. Only the finest pieces of Netflix have already been sold to Sky and Mediaset. It never before this time is therefore the golden rule: Before you buy it, double check what’s inside the package (TV). Sometimes the package shines most of the content.
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