By Kristell Lowell (www.theshowear.com)
Expo 2015 is the biggest event ever made in the history of food and nutrition. For six months, Milan will become the world showcase where participating countries will show the best of themselves. Visitors will have the opportunity to know and taste the best dishes in the world and discover the excellence of traditional food and gastronomy. It will be a global event and interactive with thousands of cultural events and entertainment both inside and outside the exhibition site. Shows, concerts, conferences, show-cooking, workshops and exhibitions that will transform the event into a great festival of fun and the chance to learn. With an area of 1.1 million square meters of Expo Milano 2015 will be a show-garden with more than 12,000 trees, water features and a long canal that surrounds the area. On the two large main avenues, the Cardo and the Decumano, will overlook the halls of Participating Countries, squares and public areas dedicated to events and catering.
THE THEMES – The site exhibition is divided into four thematic areas. Zero is the Pavilion which tells the history of man through his relationship with food. There is a Future Food District illustrates how technology will change the ways of conservation, distribution, purchase and consumption of food. Then there are the Children Park, space fun on food for children, and the Biodiversity Park, a large garden featuring their variety of ecosystems that are found on our planet. In the city center, the Palazzo della Triennale, was set up the Arts & amp; Foods, Fifth theme: an extraordinary exhibition that tells how it changed the relationship between art and food over the centuries.
HALLS SELF-BUILT – are the pavilions of countries that have chosen to create their own space for itself by focusing in particular on innovative architecture, spectacular and ultramodern hosting interactive experiences.
CLUSTER – The countries that do not build their own pavilion, have access to the inside of the nine clusters, a novelty of Expo 2015 are exhibition spaces within which most nations are grouped around different themes such as food Coffee, Cocoa and Chocolate, Mediterranean cuisine Rice.
HALLS OF INTERNATIONAL ORGANIZATIONS AND CORPORATE – The site will also be international organizations like the European Union, which will have its own structure, and UN CERN and the European Organization for Nuclear Research who will participate in a widespread throughout the area with installations, debates and events. As participants unofficial then, some companies have their own private pavilion.
THE DISCOVERY OF CLUSTER
The Cluster is one of the new Expo: for the first time the countries are grouped in collective pavilions on a geographical basis, but according to identity issues and food chains. Clusters are characterized by areas, which are developed through functional areas: market, shows, events, tastings. Every country in this cluster has an exhibition individual.
CLUSTER OF RICE: ABUNDANCE AND SAFETY – The atmosphere of the campaign, with the colors and scents coming from the rural world, welcomes the visitor within the Cluster of Rice with a landscape reminiscent of an immense paddy. Versatile and nutritious, rice is one of the first cereals cultivated by man more than ten thousand years ago, from a spontaneous species of China. From the valleys of China’s rice has spread around the world know the past and the myriad varieties is critical to appreciate their contribution to the enrichment of biodiversity. Within a thematic visitors can cross the stages of the history of rice intertwining tales from different countries and deepening the innovations introduced over time. The countries belonging to the Cluster: Bangladesh, Cambodia, Sierra Leone, Myanmar, Lao People’s Democratic Republic
COCOA AND CHOCOLATE, THE FOOD OF THE GODS – Entering the Cluster of Cocoa and Chocolate , the visitor has the impression of entering a jungle. The concept draws it inspiration from the places where the cocoa is grown: the plantations of tropical and subtropical areas. The facades of the buildings are made of a lightweight fabric and light that opens leaving in view the internal linings: a metaphor for the need to protect a product as precious and aromatic cocoa. The Cluster of Cocoa and Chocolate welcomes the common area on a number of poles of different heights and shapes, metaphor of the trees under which the cocoa growing. The atmosphere is dense and welcoming of a forest, where light floods in through the treetops and spreads between halls. The countries belonging to the cluster: Cameroon, Ivory Coast, Cuba, Gabon, Ghana, Sao Tome Principe.
CAFFE ‘THE POWER OF IDEAS – The immense plantations coffee shaded expanses of tropical forests in Africa and Central America have inspired the design of the Coffee Cluster. The architecture of the spaces in fact brought the highest branches of the trees in the shade of which grow coffee plants, while the halls are a metaphor of their trunks. The warm tones and natural colors that characterize the environment changes depending on the light filtering from the outside through the cover, affecting the perception of space and giving visitors the illusion of being right in a forest. Created in communion of intent with the International Coffee Organization (ICO), the pavilion tells the past, the present and the future of coffee in its three dimensions: the product and its journey from bean to cup; creativity, art and culture that are developed around the coffee cup; the stories and traditions of the countries of those farmers and consumers. The countries belonging to the Cluster: Burundi, El Salvador, Kenya, Rwanda, Uganda, Yemen, Etipoia, Guatemala, Dominican Republic, Timor Leste
CLUSTER OF FRUITS AND VEGETABLES – Small & large fruit trees that spread their scent and invite the visitor to discover its origin, history and legends dot the Cluster Fruits and Vegetables. Spaces, the products of the countries and the architectural structures and create passages of light and shadow giving the visitor the feeling of being in a forest planted. In the spaces of the Cluster Fruits and Vegetables are cultivated areas with fruit trees of different types. Around a central square, inspired by the shapes, scents and colors, the visitor can participate in the events and admire thematic composition. The countries belonging to the Cluster: Benin, Gambia, Guinea, Equatorial Guinea, Kyrgyzstan, Democratic Republic of the Congo, Uzbekistan, Zambia
CLUSTER OF SPICES – THE WORLD OF SPICES / Follow spice routes across continents, land and sea. Feel their fragrance, think of them as an ingredient in food, medical remedy or cosmetic product. All this happens in the coming Cluster Spice, which opens to the visitor a sensorial universe. The visitor experience is transformed into a real journey: according to some historians, it was the lucrative spice trade to favor the main innovations in navigation, exploration and discovery of some new geographic areas. The countries belonging to the Cluster: Afghanistan, Brunei Darussalam, Tanzania, Vanuatu
CLUSTER CEREALS AND POTATOES – OLD AND NEW CROP / They are the fruits of the earth most famous and popular in the world but few people know the long production chain behind Cereals and tubers. This is the challenge upon which the concept of the pavilion, which welcomes and accompanies visitors on a set of colors, surfaces, perfumes and suggestions that refer to their cultivation. A path that, like a river that flows through the halls of the various countries, leads to a large covered space that hosts events and the catering offer. The countries belonging to the Cluster: Bolivia, Congo, Haiti, Mozambique, Togo, Venezuela, Zimbabwe
CLUSTER BIO-MEDITERRANEAN – HEALTH, BEAUTY AND HARMONY / The Cluster tells easily and immediately the spirit of the Mediterranean cuisine, the value and significance of the meeting, the coexistence and integration: the narrative coincides with the history of countries and peoples and evokes an atmosphere of colors, flavors and smells mixed in a ‘ unique cultural experience. Official Partner of Expo Milano 2015 Cluster for Bio-Med is the Sicilian Region. The project was inspired by the image of the Mediterranean city and is built around a large semi-covered plaza that houses four facilities dedicated to the distribution of typical products of this region. The variety of colors of the floor, made up of different shades of blue, recalls all the nuances of the sea that embraces nations hosted on the cluster. The countries belonging to the Cluster: Albania, Algeria, Egypt, Greece, Lebanon, Malta, Montenegro, San Marino, Serbia, Tunisia.
CLUSTER ISLANDS, AND SEA FOOD / The nature can feed the soul, involve, stimulate it. The idea behind the Cluster Islands, sea and food is just to “feed the soul” through the sounds, colors and smells typical of this landscape. The sound of the water, the crunch of gravel, the knock on wood accompany the visitor throughout the visit by returning the harmony that characterizes this land. The countries belonging to the Cluster: Cape Verde, Comoros, the Caribbean Community (Barbados, Belize, Dominica, Grenada, Guyana, St. Lucia, St. Vincent and the Grenadines, Suriname), Guinea Bissau, Madagascar, Maldives.
ARID ZONES – AGRICULTURE AND FEEDING IN ARID ZONES / The sandstorm in the desert is the image which is based on the concept of the Cluster and the difficulty symbol to live and exploit the territory dryland where, however, there are still vital resources hidden. A multitude of semi-transparent cylinders hanging from the ceiling evoking and recreating this unique atmosphere. The pavilions take the form of stones that are discovered entering this metaphorical sandstorm. The countries belonging to the Cluster: Eritrea, Djibouti, Mauritania, Mali, Palestine, Senegal, Somalia, Jordan.
HALLS NATIONS
More than 150 thousand meters pictures of the site are dedicated to the participation of countries that have chosen to achieve its exhibition space independently, in lots of different sizes from 500 to 5000 square meters overlooking the main street of the area, the Decumano, call World Avenue. Futuristic architecture, glass mirror, reflections of green facades. Along the World Avenue, the longest street in the exhibition area, the skyline of self-built pavilions draws a new landscape.
Angola – “Food and Culture, Educate to Innovate” / A real journey through food Angolan, to understand how its products are and will be used by future generations to achieve healthier lifestyles and sustainable.
Argentina – “L ‘Argentina feeds you “/ With the theme” Argentina feeds you “offers visitors experiences that nurture their understanding of the richness and diversity of the country in a space that reflects four subcategories:” Argentina feeds its citizens “,” Argentina feeds the world “,” Argentina nourishes knowledge “and” Argentina feeds the debate. “
Austria -” Breathe. Austria “/ Austria is known throughout the world as a country of culture and a place with a high standard of living. The main purpose of the investment is to strengthen the positive view that the country has in the world and that identifies it as an attractive place to live.
Azerbaijan – “Protecting and organic foods biodiversity for future generations “/ Thematic itineraries are designed to bring the country education as major producer and exporter of organic food healthy and genuine, to promote its great historical and cultural traditions in the food sector.
Bahrain – “Archaeology of the Green” / The heart of the Hall pays tribute to the rich heritage of this country ten orchards distinguished, each of which will bear fruit at different times, during the long semester. The pavilion will also present the historical artifacts dating back thousands of years ago.
Belarus – “The Wheel of Life” / The Republic of Belarus wants to give testimony to the strong focus on the development of agricultural sector and its dynamism. The visitors’ attention is driven towards the great experience of projects aimed at food safety and quality crystalline water.
Belgium – “The friendliness of Belgium has a sustainable future” / The participation of Belgium focuses on environmental sustainability, technological innovation and national identity. The goal is to express the theme at all levels: from the architecture to the details of the set up to the cuisine to provide a consistent and integrated response to the vital issues raised.
Brazil – ” feed the world with solutions “/ Brazil is among the largest agricultural producers in the world. Its activity is agro prosperous and popular, but less known the technological capacity that supports this remarkable performance. His participation is an opportunity to show the world the research activities of the country and its patterns of production and consumption of food.
Chile – “A country rich in variety” / From the Atacama Desert to Patagonia, from its green valleys to the central eastern islands, the extreme geographic diversity of Chile is the feature that want to be shown to visitors to capture their attention, through different ecosystems, deserts, rivers, valleys and mountains, showing how life grows in all of them and by what means the is preserved.
China – “Land of hope, Food for Life” / The theme chosen China embodies the attitude of gratitude, respect and cooperation of the people, the earth nourishes the man from the beginning, the hope is the prospect of a future in which the food enables the lives of all. Agriculture, food, environment, sustainable development are the focal points of China’s participation in Expo. The aim is to recall the belief of Chinese philosophy that “man is an integral part of nature.”
Colombia – “Naturally Sustainable” / The participation of Colombia aims to demonstrate that it is possible to ensure sustainable food, healthy, and good enough for everyone. Due to its geographical position and to its wide availability of natural resources, Colombia is proof that you can achieve a balance between man and nature.
United Arab Emirates – “Food for thought – outline and share the future “/ The UAE Pavilion explores the real challenges that arise in feeding the planet, particularly in the interwoven themes of land, food, energy and water. Moreover also it highlights some of the innovative solutions that the United Arab Emirates have developed in these areas.
Estonia – “Gallery” / The Pavilion shows more than thirty companies, music, song and the Estonian Arvo Pärt, design, culture, street food and drinks inspired by nature local, like beer rye. The pavilion is a melting pot of elements high-tech and low-tech presenting Estonia as a small dynamic country where ancient traditions and nature merge with innovation.
Ethiopia – “the root of the Ethiopia Coffee and more” / Ethiopia produces different types of coffee, including varieties Sidama, Yergachefe and Harar. Coffee plays an important role in Ethiopian culture of hospitality, and the rituals of coffee ceremony, including his roasting, grinding and infusion, are central to the lifestyle of Ethiopia. The Ethiopian Pavilion offers visitors the chance to enjoy a traditional Ethiopian coffee ceremony and sample the varieties grown locally.
Russian Federation – “Growing the world. Growing for the Future” / The Pavilion of Russia offers an extremely multi-functional building with a contemporary design and a striking example of craftsmanship and memorable. Its elegant wooden facade, the interior of the semi-transparent ground floor and its green roof, together create a harmonic series of spaces that are easily accessible to visitors.
France – “Produce and otherwise feed “/ How to feed the planet, today and tomorrow? How to ensure enough food for all mankind, quality and healthy in the long term? France focuses on this central issue of Expo Milano 2015, with the desire to enter fully into the discussion by providing answers based on their skills and excellence.
Germany – “Fields of Ideas” / Germany aims with the pavilion “Fields of Ideas” with a “landscape” lively, fruitful and full of ideas. The theme of the World Expo is “Feeding the Planet, Energy for Life”. The German Pavilion is closely following this leitmotif, giving a tangible perception of how important it is for the supply of the future, develop a relationship with nature that recognizes the full value.
Japan – “Diversity harmonious” / With its participation in the Expo Japan wants to propose their own food culture as an example of nurturing healthy, sustainable and balanced, as well as a model to alleviate global problems of hunger and ecology. At the same time, it is the right opportunity to boost the image of the country after the earthquake of 2011, encouraging tourism and business opportunities.
Ireland – “Working with Nature” / Rich in natural resources and green pastures that are pure, fertile and productive, the spirit of Ireland is brought to life through its pavilion, which offers visitors a close-up of its magnificent landscapes, historical heritage, culture contemporary art and cuisine and hospitality. An unforgettable trip through the Irish countryside and along the wild Atlantic coastline.
Israel – “Fields of tomorrow” / Israel is a young country, but with a history of three thousand years, through the work, research and development has been able to make many of its fertile land mainly arid. A dedication that in seventy years led him to be one of the leading countries in the field of science and innovation. With 3400 square meters, visitors will be struck by an exceptional visual experience.
Kazakhstan – “The land of opportunity” / In Kazakhstan the ancestral connection between man and the environment It has its roots in the traditional nomadic culture, characterized by a strong understanding of the environment, a rational use of land and natural resources, and the vision of food as a gift to offer and share with others.
Kuwait – “The Challenge of Nature” / The water, agriculture and energy are the biggest challenges that Kuwait faces to ensure a better quality of life in a sustainable . Drinking water is a vital resource. Agriculture focuses on the palm crops and potatoes. The energy, the third challenge, sees the country engaged in the search for natural substitutes to oil (solar and wind power).
Lithuania – “The well of knowledge: a future of experience” / Lithuania wants to contribute to the theme of the Expo is presenting itself as a country with a rich tradition in agriculture, and as a country that is developing innovative technologies in food production on an industrial scale. Features by which is carving out a prominent position among the countries of “new Europe”.
Malaysia – “Towards an ecosystem sustainable food” / The issue of participation of Malaysia is designed to integrate with the attention given to the Expo complex and universal question of nutrition in terms of historical, cultural, anthropological, medical, technical, scientific, economic and ecological. The primary objective of the country is to invite visitors to rethink the approach to food in a more healthy and sustainable.
Morocco – “A journey of flavors” / With its clean, distinctive concept the Pavilion of Morocco is built around a sensory discovery, food and gastronomy, and is meant to represent all the diversity that exists within the country, showing the richness of its food and its flavors.
Mexico – “Mexico, the seeds for a new world: food, diversity and heritage” / Mexico is a land that is home to a wide variety of plants, animals, ecosystems: a true and its cradle of biodiversity. This wealth is closely tied to an ancient culture and one of the most varied, sophisticated and assorted gastronomy, so much so that in 2010 the Mexican cuisine was declared Intangible Cultural Heritage of Humanity by UNESCO.
Moldova – “the light to shine – The Energy of the Sun, the energy of the Earth, the Food for Humanity” / The Moldova is a small country in Eastern Europe. The rich soil and temperate continental climate with hot summers and mild winters, have made the country one of the most productive agricultural regions since ancient times, and a leading supplier of agricultural products in South-East Europe. The fertile soil of Moldova produces fruit, vegetables, meat and products derived from wheat.
Monaco – “The excellence of solidarity, feeding the world in a different way” / The participation of Principality of Monaco at Expo is structured around the themes of solidarity and sharing, to show how prosperity gained over the centuries can be used as an incentive to promote the values of solidarity, environmental protection and growth of the green economy.
Nepal – “Food security and sustainable development” / The Nepalese economy is predominantly agricultural and industrial sectors are driving the tourism and mining. Food production in the country can not keep pace with population growth. One of the causes is the lack of adequate irrigation of the agricultural fields, as well as the production of energy is limited. Hence the decision to participate in Expo to increase attention on the need for development programs that can guarantee to every person the amount of food it needs.
Oman – “L ‘ heritage in crops “/ Oman is located in one of the driest areas of the planet. With 3,165 kilometers of coastline lapped by rugged, mountainous lands and deserts whipped by the sun, the Sultanate of Oman has faced enormous difficulties in order to ensure that food production was sustainable and safe. Faced with a constant shortage of water, proper management and distribution of water resources has become a vital priority.
The Netherlands – “Share, grow, live” / A number More and more people are looking for a quality of life higher and higher and this goal requires the implementation of many solutions. Share, develop, grow, live: this is the attitude of the Dutch. We are eager to discuss how to achieve it and how, along with the rest of the world, we can get better and better our lives.
Poland – “Poland is not far away” / From the garden , visitors pass easily to the next exhibition space, where the art installation of a giant apple, which contains a modern, colorful bas ready to reveal another part of the exhibition. Starting from inside the installation “apple”, visitors are guided through the descent to the ground floor of the Pavilion, where it continues the success story of the Polish economy with animated graphics and projections.
Qatar – “Sow sustainability, innovative solutions for a sustainable food” / A Expo Qatar wants to show its commitment to ensure a safe food, healthy and convenient. From greenhouses to the table, from science laboratories to sports, the country is committed to sow sustainability, ie to ensure a healthy food, safe and convenient, through solutions that are socially, economically and ecologically sustainable.
UK – “Grown in Britain, shared globally” / The UK shows visitors of his tent novelties and innovations achieved in every link in the food chain, from seed to plate, from farm to fork. Agricultural technology, food safety, food and beverages, functional foods, logistics, openness to global markets, international collaborations.
Czech Republic – “Laboratory of life” / The Czech Republic It presents at Expo as a country that has a rich tradition in the field of agriculture and food production. Wants to present the experience and innovation in the management of water resources and their use, the results of the research institutes of biochemistry and nanotechnology applied research into the care of the environment, in human and animal health and production of safe food.
Republic of Korea – “You are what you eat” / The Republic of Korea will be an arena for dialogue and discussion on how we can provide food to humanity in the future. A future in which food is obtained in a safe, healthy and respecting fairness. The Pavilion of the Republic of Korea shows the different culinary practices rooted in the cultural traditions of the country.
Islamic Republic of Iran – “Global Sofreh, Iranian Culture” / The Iranian people grows the belief that the essence of the world is based on wisdom. Another deep belief of the Iranian people is that humanity is “invited to the party of God on Earth”, an image, from which derives an attitude to food consumption based on four axioms: “equity”, “charity” , “satisfaction” and “gratitude”. Sofreh is the concept of the Iranian Pavilion through which God’s gifts are presented to the citizens of the world.
Romania – “In harmony with Nature” / In line with the theme Expo Romania offers visitors a complex perspective of the characteristics of the country, resources and its potential. The goal is to share the essence of Romanian spirit, the coexistence of biodiversity potential of agriculture, traditional practices, folklore, hospitality.
Holy See – “Not only bread. At the table God is with men “/ ” Not by bread alone does man live, but by every word that proceeds from the mouth of God “, is this phrase of the Gospel that spread the message that the Holy See wants to convey through its participation in Expo. The food as a primary value in the life of men, always the object of rituals, symbols, stories, calendars and rules but also a tool to know their identity and build relationships with the world, creation, time and history.
Slovakia – “The World in pocket” / A colorful and colorful country that offers, in a small space, everything you could want. Slovakia’s participation in Expo is based on two pillars: the variety of historical, cultural, natural, and the symbiotic synergy of different social, cultural and natural.
Slovenia – “I feel SLOVENIA. green, active and healthy “/ The vastness of the forest, the wealth of lakes and streams, the charm of the sea and its shores, the prosperity of nature reserves, the variety of flora and fauna: Slovenia Expo wants to return to the image of its outstanding natural beauty, ideal for a healthy and active life.
Spain – “Cultivating the Future” / With its participation at Expo Spain focuses on some key aspects as: l ‘experience in the production and distribution of basic foodstuffs; the benefits of their food pattern fruit of the meeting between tradition and innovation; the relationship between landscape, production of food and cooking in the development of models of alternative tourism; the contribution made towards the achievement of the Millennium Development Goals.
Sri Lanka – “A green paradise” / is a well known tourist destination thanks to the uniqueness of the cultural heritage and Environmental and its hospitality. A green paradise nestled in the Indian Ocean, famous for its spices and tea. The diet is based on the prosperity of the rice is enriched by the most sought after natural spices that historically, over the centuries, have attracted merchants and travelers.
United States of America – “American Food 2.0: States for Feeding the Planet “/ The USA Pavilion is based on an open concept, remember that the lines of a traditional American barn.
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