The fair and semi-eternal clothing is spreading in the world. Right idea, but also a romantic way of looking at life
Like my favorite characters even I would always get dressed with the same pair of pants and the same sweatshirt. If we find that it is not possible, the romantic people like me still not resigned, and holds in its heyday jeans bottom of the wardrobe, semi-destroyed. We then talk of serial purchases designed to be able to dress (almost) always in the same way? A great comfort that speeds you the day, and even something as psychologically comforting that gives you security. A bit ‘the opposite of what the big clothing chains have made clothes: a game that pay little, buy often and consume immediately. Very soon: a mother does not cease to be amazed that even clothing for small children, what ever it is used for less time, manages to get rid of your hands at the speed of light. This means also pollute more, make more of the cheap labor and, on balance, spend more.
the good news is that a lot is changing and the latest news is a sweater made – and guaranteed – to last 30 years. One possible magic – explains its creator – thanks to superb fabrics, a pioneered dose and wheeled out of an ancient wisdom in the manufacture them. After the pants and jackets-to-30-year-old Tom Cridland has therefore launched the sweater that lasts a lifetime. The project is now on Kickstarter and Indiegogo, and has already sold over 5 thousand pieces . The cost? $ 92: absolutely nothing particularly odious. Like all sustainable producers, even here the web is crucial to join the company directly to the consumer, and thus allow a reduction of the price.
The clothing is now considered the ‘more polluting industry ever after oil. Did you see The True Cost? He explains that depends mainly on the fact that today, compared to just 20 years ago, we buy 400% more in terms of clothing. Very cheap and very, very, badly designed.
Things can change? As is often said, it depends on us, and our small daily choices (or thirty years). The projects similar to this are many, and very important. One for all the Tuscan Simone Cipriani, in New York created the Ethical Fashion Initiative to exploit the power of fashion against poverty and pollution, with the support of UN and WTO. Top designers such as Vivienne Westwood and Stella McCartey, for example, are already part of the group. Something extremely ambitious, a little ‘how to buy a new sweater.
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