Geneva, the offensive part of the models. Marchionne: “We go it alone”
The CEO of Fiat Chrysler: no talks with PSA. By the summer the first Ferrari bond. President John Elkann: excellent results in 2015, the outlook is good
The new Ferrari GTC4Lusso. From left: President of Chrysler Fiat John Elkann, to the Ferrari Amedeo Felisa, to the Fca and Ferrari President Sergio Marchionne and Maurizio Arrivabene, sporting director of the Red
03/02/2016
sent in Geneva
U n no dry to recent rumors of talks with PSA (Peugeot Citroen). And the announcement of an offensive to the sound of new models to be introduced in the market that starts from here, from the Geneva Motor Show. A flurry of new proposals as not seen for years by Fiat Chrysler Automobiles. Sergio Marchionne uses bold colors and almost apologizes for not doing repetitive announcements. But even this is a clear signal of the CEO’s desire to Fca to focus at this stage on the product. “The offensive of the models in Europe was due after the interruption of the years 2008-2010. It was due to make to see the completeness of the brands, showing that there is still much to do. Get ready from now on to a series of launches. We are in good condition, I have bad news to give you. “
Nothing in sight alliances with PSA, then. Chapter consolidation is postponed until a later date. “For almost thirty years we work with Peugeot in commercial vehicles – added Marchionne -. My intention is to make a deal on products. Then if anyone has other ideas I not know. ” Discussions with other manufacturers? Still a resounding no that does not allow replies. “We decided to go it alone after General Motors said no. We talked to others and it was decided not to make agreements because the game is not worth the candle. ” But then he thinks aloud: “Fca is strongest in the SUV and pick-up, we need to partner with someone to give us benefits, work on platforms to get going. Of course, we would like a definitive deal can change the automotive landscape radically. ” He adds: “The Fca efforts are focused on companies that have a DNA like ours. Volkswagen is more similar to us, such as Renault and Nissan, and Ford is not. ”
READ ALSO From luxury Maserati Alfa charm, so the Made in Italy again the protagonist (Piero White)
FORWARD ON PLAN
Who does not hide his satisfaction is John Elkann. “The 2015 results are very good and the outlook is healthy. The company is competitive and has many products, many innovations with a good chance of success. ” President of Fca focuses on the offensive products launched in Geneva. “We have a whole series of cars consistent with various trademarks, we have achieved and are part of the business plan presented in 2014. We are materializing many of the things we discussed in these years, we perceive how much work has been done. I do not hide my great happiness. ” Symbol of this offensive is the Levante SUV, the first in the history of Maserati. “With the Levant, Mirafiori has already left to the work. In Turin with the factories of Mirafiori and Grugliasco there is a center that produces luxury cars to sell around the world. ”
TWO MODELS ALFA sent to
The new Maserati model, thus leading to the Swiss salon. The brand manager, Harald Wester, usually stern and sober in tone, indulges in poetic visions. “Levante takes the name of the wind and is a wind of change that will change the attitude of people.” One behind the other, there are the presentations: the complete range of Alfa Romeo Giulia, the Fiat 124 Spider and the twin ‘muscle’ 124 Abarth, the type five-door and station wagon ( “Their advantage is that there is none of that model quality at that price “), the pick-up Fiat. And, certainly not last in order of importance, the beautiful Ferrari GTC4Lusso, first fruit of the House of Maranello cleaved by Fca. In short, given also the very positive sales figures in Italy in February, “there are no reasons to be pessimistic.” With a clarification: “The postponement of the Alfa 2020 models concerns two cars that arrive after 2018, on the six planned”.
Inevitable talk about new technologies. At the Salone some manufacturers claim that it is possible to earn with electric and hybrid cars. The Italian-Canadian manager reiterated his skepticism. “Despite some claims to the contrary, on the hybrid, if we look at the facts, we can not keep up margins.” Marchionne argues that we must manage intelligently technology, in line with US and European standards. He adds with a touch of pride: “There is nothing in this technological Fca Motor Show which is unable to produce. The technological choice is endemic to the group as shown by the recent US launch of the Chrysler Pacifica, the first hybrid of the brand. A technology choice that you’ll see embodied in the Jeep in the next 3-4 years. ” And the autonomous driving? “He talks about it, but it has a very high cost and still lack the infrastructure.”
Changed hat and worn to President of Maranello, Ferrari Marchionne announced that the bonds will come in the first quarter or within half a year. “We said that we would look to the market to place it, and the market is good.” On the future of the Prancing Horse CEO Amedeo Felisa, tersely: “There remains with us, we’re good together. His succession talk about it when there is something to say. ” I do not even disturb the effect of price fluctuations on the stock. ‘Corrections of Ferrari shares were incredible. The company has inherited a number of shareholders who were Fca. For a change will take time: a good part of 2016 to reach an ideal situation with regard to the shareholder structure. Confirm the company’s ability to produce useful and cash. ”
PUSHING THE GOVERNMENT
One thing the CEO of Fca like to talk about: the work of Matteo Renzi. “In Italy the reform agenda must be continued, we must accelerate. They say that the public debt is too high: they have discovered America. It is not the fault of Renzi, neither my nor yours, is the result of an accumulation of past events. The only way to cope is to repay the debt and earn more. ” Recipe? Increase tax revenues, reduce government spending, downsize the bureaucracy .
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