The boom of smartphones is an established fact, the real news is that start to become marginal “There will be more and more connected objects and it is said that the latest mobile phones are their hubs. The AI will be able to communicate directly with things, “says John Zappelli, head of the Consumer Lab of the Mediterranean Region of Ericsson .
After have spread to the arms and head, the sensors will take possession of the body and the interior of our homes, or rather their structure, creeping up the bricks. The technology we save your life in emergencies, but we will show hazards unedited because of its vulnerability.
As every year, the Swedish giant has lined scenarios for the next twelve months with a search which summarizes the opinions of experts and visionaries, but expresses consumer expectations . So it is less nebulous (and unlikely) because it measures the pulse of the hi-tech desires of ordinary people. So many people: the study of “hot consumer trends in 2016″ is representing 1.1 billion people in 24 countries, including 26 million Italians active online. Here’s how they imagine the immediate future in ten trends.
After the wearable, the ” internables “
In this article we told the ” ultrauomini “: the stories and the excesses of those who use a chip to clear a handicap or increase his skills. From niche, in 2016 will increase the space of a market with vast potential. On the other hand, detects Ericsson, “ eight in ten consumers would like to use technology to improve sensory perception and cognitive abilities such as sight, hearing and memory.” Leaps forward that make the prehistoric smartwatch and the bracelets that monitor sleep and count the steps.
New sensors domestic
Of the connected home, we know everything can increase the level of comfort and make proof of thieves, exposing to danger but unpublished . Like the human body, the border is going even further: integrating sensors in brick that form the walls. 55 percent of respondents like the idea that these invisible nth chip can report real-time electrical problems , leaks or mold or moisture. Of course, the obsolescence risk is lurking. It is one thing to buy a new mobile phone, another is to update the technological equipment of a bearing wall.
The AI deserting the screen
months ago we were wondering if it makes sense to be afraid of artificial intelligence. Apparently not, even one in two believes that soon the intelligent objects will no longer pass from the display of a smartphone and an application. Take decisions independently, having learned about our tastes and our preferences. Farewell complicated configurations , things go their way. Allowing us to fine tune the course if we are not satisfied with their assessments.
The virtual real
The reference is not arrival viewers targati Oculus Vr of Facebook or Sony PlayStation Vr and immersion in movies, video games, concerts and football matches. Consumers want to use technology also to produce things : 44 percent, for example, want to print your food with a software installed on your computer and a device for this purpose. Because when tasted, is really very good.
The life-saving app
The tragedy of Paris proved it: social networks can be a great way to reassure relatives and friends in case of emergencies. Six out of ten people would like to be informed of disasters and related through Facebook or specific services, enabling them also to get help if necessary. In particular abroad when you do not know by heart the numbers to contact.
To all streaming
Italy 45 percent of the time spent to see video content takes place on mobile devices with screens of small, medium and large. Or on smartphones, tablets and notebooks. The percentage rises to 60 percent in the case of teenagers, who prefer especially
Commuter smart
In addition to watching video on the move, 60 percent frequent users of public transport in Italy using the Internet while traveling in the city. It does not seem willing to settle for. Globally, 86 percent of respondents expect in 2016 personalized services to optimize these trips short and sometimes long, to be informed in real time on waiting times or failures. And, why not, access to apps innovative like this that encourages reading on the bus.
The omnipotence of sharing
A few months ago we told you about the boom of the ‘personal economy, “Italy that earns the web. It is one of the many aspects cleared by the use of online services. Here, Ericsson points out four out of five consumers are now aware that the benefits increase as more people use them. Offer more composite creates a multiplier effect virtuous. Hence it makes sense to advocate for 2016 the explosion of platforms we know and could become really massive. The premises are excellent: about 26 million Italian sample, 17 percent has already used the web to share a room or an apartment, 13 percent for a piece of clothing, the 6 percent to make car sharing or bike sharing. Do not need a crystal ball to imagine that to swell and several months to come.
The lawsuit social
More than a third of respondents believe that tell on social networks the fraudulent behavior of a company have a greater impact than a complaint made to the police. In the era of reputation, the massive investment in online advertising, a brand more or less known that mistakes can be pilloried – and perhaps persuaded to desist – shots of shares and retweets . In addition to video and kittens unlikely, in 2016 our message boards will transform us into activists. Or at least will help us to better assert our rights.
The hacker ubiquitous
It is the logical consequence of all of these scenarios. With technology increasingly ubiquitous, will open leeway unedited for those who want to exploit it to their advantage in ways nothing lawful. “Everything gets hacked,” everything can be hacked, it is the common fear of the sample of Ericsson. With a window that cushions the pessimism: a user out of five claims to be able to trust an organization that has suffered an attack and then was able to fix it. The message to those who fall victim in the course of 2016 is crystal clear: limited damage and look up quickly.
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