ROME – After the Kindle tablet and, soon, the Kindle smartphone, there may be soon a Kindle TV. Amazon, according to Bloomberg Businessweek writes, citing several sources, is planning to take a further step forward in the arena of multimedia content with the launch of a device to be able to see on your home TV multimedia content to Amazon Prime, its service multimedia streaming already usable on tablet and PC.
Kindle Tv , the name is obviously indicative (but plausible) since Amazon has not confirmed or denied the rumors, it should probably be available initially only in the U.S., as is the case for Amazon Prime. The new device should be developed in Cupertino, at Lab126, which employs engineers from projects related to smart TV and smart box like Tivo and Vudu, led by Malachy Moynihan, a former vice president of Cisco Systems who also worked for nine years at the Apple. Amazon is a long time expanding its multimedia offer and just earlier this week has put online the first self-produced television series, 14 pilot for the series, which according to the approval of the public will become less or a whole season. And the feedback from the public, a system already built into the online sales system, it could be a plus in this industry for Amazon, which can also count on the Android app store (can be used on the Kindle), as an additional channel for publicity and dissemination its future box.
The Seattle company is also buying up exclusive rights to some TV series of great success as Downtown Abbey , with the obvious intent to challenge services streaming such as Netflix, Hulu and Goog Google. It is then a challenge across the board, not only to the Apple TV, the details of which follows the tv set from Amazon, according to the items mentioned, but also to the Sony PSP and Microsoft’s Xbox and their network of distribution video content. Many of the services and systems with which Amazon would be to enter into direct competition, damage already have access, at least in the U.S., to the catalog of Prime, but the possibility of direct access would give an added advantage to the company of Jeff Bezos. It is not clear, according to sources reported, if the Kindle TV will return the favor, allowing access to external media, but do not be ruled out, given that the Kindle tablet users are already accustomed to accessing these services.
Of course, the background is always the shadow of the famous Apple iTV , which may finally arrive this year, according to the latest, nth, rumors published in recent days by the New York Times. But it would be the same Tim Cook hope to do well, after three days ago, presenting financial data in decline for the first time in ten years, he assured that they are coming ‘fantastic new hardware. “
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