Saturday, October 4, 2014

On the news of the French catwalk parade Collection 2014 … – Affaritaliani.it



Not that you could choose the Parisian catwalk to present the sophisticated new Ypsilon “ELLE” which will go on sale in key European markets in October. Building on the success of the first edition launched in 2010, today the new edition of “ELLE” offers paints, materials and exclusive finishes in line with the fashion DNA of the car: it is therefore the ultimate expression of elegance of Lancia, as well as a witness to his constantly looking for new and innovative contemporary forms.

Signed with the logo “L” on the wheel and the exclusive graphic Pied De Poule that characterizes the uprights of the car, the new special series is available in three color variants external (White tristrato GLACEE, GLAM Mica Powder, and two-tone variant Powder GLAM / Black Vulcan) combined with a high-quality interior upholstery in Powder black leather and Alcantara with graphics “ELLE” mesh.

On the Parisian catwalk parade two copies – one proposed by the two-tone livery Powder GLAM / Black VOLCANO and the other in micaceous Powder GLAM – both equipped with the 1.2 petrol engine with 69 bhp. Particular attention, in perfect style Lancia, was placed in the care of the interior, again embellished by leather upholstery combined with the finest Alcantara black powder, material of high value introduced for the first time on a large scale in the automotive industry right from the Lancia Brand 1984, and ever-present since the first series on the small icon chic segment B. Common to the two cars the variety of equipment that includes automatic climate control, side mirrors electric, ESC, Radio CD MP3 system, Blue & Me with steering wheel and leather upholstery steering wheel and gear lever gaiter.

The new version of “ELLE” is the top range of Lancia Ypsilon, a family of products, where every special series represents one of the different souls of the model to meet the needs of specific targets. Currently the range consists of five models – the preparations Elephant ’14, Gold and Platinum, in addition to the special series “ELLE” and MOMODESIGN – which can be equipped with 5 engines: 1.2 Fire EVO II 69 HP 1.2 Fire EVO II GPL 69 HP 0.9 TwinAir 85 HP in combination with manual or robotized, turbodiesel 1.3 Multijet II 95 HP and 0.9 CNG Turbo TwinAir 80 HP.

Destined for a sophisticated clientele, metro and attentive to details of style, Fashion City Car is French at the event with two other specimens representing the Collection 2014: Lancia Ypsilon Elephant ‘ 14 and a Lancia Ypsilon MOMODESIGN. In particular, equipped with the 1.2 petrol 69 bhp, the first car is characterized by the livery color of Snow White and aesthetic details ‘Watermelon’, with seat upholstery in black color with stitching details and ‘Watermelon’. Moreover, it is further enhanced by the aesthetic pack ‘Animalier’ that provides its specific graphic on the side pillar and the trim. Among the amenities you have air conditioning, radio with CD player and MP3, ESC, Blue & Me with steering wheel controls, fog lights, chrome exhaust tailpipe and leather trim for the steering wheel and gear lever gaiter.

The spotlight is also on the Lancia Ypsilon MOMODESIGN, the special series created by the renewed collaboration between two Italian brands famous in the world for having contributed to the development of the design. In fact, Lancia and MOMODESIGN have been able to create a personal formal language which makes it possible, without hesitation, their creation among the many products of design. A symbiosis of exception which combines the refined and elegant style of Lancia technological footprint and identifying the character’s iconic sports brand in Milan.

On the stand, the public can admire the Ypsilon MOMODESIGN. Equipped with the 1.3 Multijet 95 HP engine, the model on display is identified by a unique two-tone body KHAKI Grey / Matt Black in combination with the internal blacks that accentuate the sportiness of the special series. Among the main features are reported automatic climate control, ESC, radio CD MP3, steering wheel and gear lever gaiter in leather, Blue & Me with steering wheel controls, Magic Parking, cruise control, electric sunroof, dark crystals, rear headrests, sensor detection and rain alloy wheels 16 “painted black.

The Paris Motor Show is also an opportunity to see up close the jewelry collection in Alcantara made exclusively for Ypsilon “ELLE.” These jewels are the result of a collaboration with Alcantara and the Politecnico di Milano and were designed and created by two young designers, teachers, students for the Bachelor in Fashion Design . This demonstrates, once again, the fact that Lance is constantly looking for new trends both in the world of contemporary design is that of communication. LanciaTrendVision.com It is an exhaustive testimony, the web magazine of Lancia, which four years selects and promotes the experimental work of many creative young people. A sort of laboratory for researchers talent scouting for new trends in the areas of fashion, design, lifestyle, photography, art and architecture.

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