The 32.ma Cersaie 2014, the Exhibition of Ceramic Tile and Bathroom Furnishings, will open its doors Monday, September 22, at the fairgrounds in Bologna, between the new openness to new areas and materials such as marble, natural stone and hardwood floors, and a discussion on the theme of beaches with CER_SEA ItalianStyle Beach Concept.
The conference presentation last Friday, moderated by Director General of Confindustria Ceramica, Armando Cafiero, hosted the Regional Minister Luciano Vecchi, President of Confindustria Ceramica Vittorio Borelli, the President of the Committee for Promotion Emilio Mussini, the TV presenter Paola Marella, Prof. Francesco Dal Co and Valerio Castelli Bologna Water Design. Absent, for a commitment in China, the President of BolognaFiere Duccio Campagnoli which, however, did not want to miss his greetings and congratulations for an event – confirmed at Bologna until 2017 – the flagship for the Fair and for the ‘entire city.
“Cersaie is a powerful tool of industrial policy at the service of these sectors and Italy – begins the president Vittorio Borelli – because next to installers, architects, interior designers and consumers, is one of the tools available to companies to come out of the doldrums of the crisis. ” “Number record for this edition – continued Borelli – Exhibitors, which will cover the entire exhibition area of 166,000 square meters, are 942, 41 more than last year; these exhibitors come from 38 countries of the World, +3 compared to 2013 Of these, 339 are foreigners, up 11.6%, accounting for 36% of all companies participating in Cersaie “.
President Borelli recalled as “one of the main novelties of this edition and ‘opening a new exhibition sectors, such as parquet and marble , for which we already have from this first edition received important feedback, and whose presence is concentrated in Hall 22. “
The intervention of the President of the Committee for Promotion Emilio Mussini has been focused on the program of events for the next Cersaie. “We are in the sixth edition of ‘Building, Dwelling, Thinking’, the cultural program designed for the world of architecture and interior designers, to whom we offer a calendar of events of international stature. The lecture by Toyo Ito for Thursday, September 25 – thanks to the collaboration of Professor Francesco from Co – is the sixth prize Prtizker participating in Cersaie “. “This year – continues Mussini – we will have as protagonists conference Carme Pinos, Paul Portuguese, Riccardo Blumer, Javier Corvalan, Alessandro Sistri , just to name a few. New this year is that the National Order of Architects has granted credits to the professionals who will participate in the meetings, a further confirmation of the high profile and quality of meetings scheduled. “
” An important event relation Cer_Sea .: in Hall 33 on a surface of 1,200 square meters will be played two bathing establishments, one in the second winter and summer version: also a reflection on how the tourism industry can make a positive contribution to ‘employment and increase in GDP. “” Finally – he concluded Emilio Mussini – I remember the’ Cities of the Lay ‘in Hall 33, the event’ Cersaie Draw your own house ‘at the Service Center Fair and exhibitions at the Gallery of Architecture, which ‘Ceramics and the Project’, and Ceramic Futures ‘Beautiful Ideas’. “
” The ceramic industry is a pin extraordinary on which rests an important part of the economic system and the regional territorial – said Regional Councillor for Productive Activities Luciano Vecchi taking the word – and the Cersaie is the most important fair in the world these areas, which is resistant to international competition and economic crisis with great results. ” “We are working now to programming for the allocation of European funds – said Vecchi – amounting to one billion euro for innovation, research and technology transfer in favor of the construction, the materials for the building and the whole dell’Abitare chain: the ceramic is one of these. “
” I’m very proud to be at Cersaie – said Paola Marella , television host of Real Time TV and godmother of the “Cersaie paint your house” for the second year in a row – to be in contact with consumer , who is taking more and more to Restructuring your home while not having professional skills of the great designers. The pottery has had a great development in recent years and the value is also perceived by the final consumer, who always likes to put his hand over his own house. For me it is a pleasure to be godmother to this activity of free advice and I will be present at the fair on Thursday September 25. “
” Also this year continues the collaboration with Cersaie – says Valerio Castelli di Bologna Water Design – is realized in the beautiful location of the Palace of Bastardini and is centered around the events on the theme of water. Alongside the big names of world architecture, as Daniel Libeskind, we invest in young people with “new ideas” and invited the Italian universities with the hope of finding young talents at the service of the Italian companies. ” Our program – said Castelli – takes place during the five days of the fair, in the time period 12-24 and will end with the Water Night along Via D’Azeglio in the evening of Friday 26 September “.
E ‘was finally the turn of Prof. Francesco Dal Co who emphasized the collaboration with Cersaie expanding the horizon to the cultural aspects that are deeply interconnected and linked to the industrial development of our country. “The cultural program” Building Dwelling Thinking “goes in this direction – said prof. Dal Co – why focus on culture also means focusing on the industry. The internationality of Cersaie and its global dimension are reflected also in its cultural aspect as well as in the economic and business “.
@ edilio_it
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