In an armchair at the museum as a triumph of magic 4D – The Republic

A DIP IN THE FISHES OF THE ABYSS, SUFFERED A STORM ABOARD A BRIGANTINO SWINGING ON sIMULATED breakers, VISIT THE VIRTUAL GALLERY AND OTHER WONDERS OF A COMPANY OF GENOA

Monica Zunino

Milano U n plunge into the abyss sitting in an armchair to meet sperm whales and giant squid thanks to augmented reality viewers 360 degrees, next to the traditional route with tanks penguins, dolphins and sharks true Aquarium of Genova. Monitors and tablets that allow you to “enter” in the images of the paintings of the Gallerie dell’Accademia in Venice. A virtual storm in 4D aboard a brigantine that swings on virtual waves, but with water spray and real wind on my face at the Galata Museum of the Sea of ​​Genoa. It is the revolution, technological and approach and visit, realized by Genoese Ett, which with more than 400 multimedia installations in about 50 museums and private clients, changing the way of being in a museum or you can “visit” by thousands of kilometers from a city of art. “We make fun things for museums and culture” tries to simplify Giovanni Verreschi, managing director of the Genoese administrator. “We create innovative applications (multi-touch and touchless systems, smartphones, tablets, augmented reality and virtual reality) able to exploit the potential of new technologies in contexts related to culture, edutainment, tourism, training, marketing. We apply the digital and tell stories using games, movies, interactive and immersive paths that turn the visitor a little ‘actor. You can dive into the ocean, or talk on the Magna Charta,

like we did in England with two hundred square meters of touch monitor in the traveling exhibition created to celebrate eight hundred years after the signing. ” Beppe Costa, CEO of Costa Edutainment (shareholder with 5% of Ett), celebrated its twenty-fifth anniversary of Aquarius in March, with new sets and digital installations to transform the visit in marine exploration, such as the Deep Room , one

of the first permanent installations of virtual reality in Italy, which allows the audience to come down in the depths wearing the augmented reality viewers, and “fish making”, an app that lets you create a fish even from home, then soak it in virtual tank emplacements in the structure. Use the new hi-tech to become more “attractive” offer cultural, it’s a museum, an exhibition or event, to provide more stimulation to visitors and guide them in the experience you will not please the purists, but the numbers say that the public appreciates. In a month and a half fifteen thousand people have tried the Deep room. And again: “On the occasion of the” open house embassies “in Washington EU we have asked us to tell Italy in an innovative way and we have created four music stands with images of our country: looking at them with cardboard, which allows you to use the phone as was a viewer actually increased with a 360 degrees, it was like being on the square of Santa Maria Novella in Florence or the Roman Forum. Six thousand people in the queue have been waiting to experience “says Verreschi. Ett, with a turnover of just under 4 million in 2010, it ended 2015 with 13 million and a half. “Since 2011 we have never stopped growing at double-digit” complete the CEO., Which is also one of the two main partners of the company Genovese with 130 employees between the different Italian locations (plus a branch in London) and It prepares to grow further with the acquisition of the Tuscan company. Today only 15% of turnover is abroad, but Verreschi aims to share 50%. “We make fun things for museums and culture,” try to simplify Giovanni Verreschi, amm.delegato company Genovese Ett